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Fit Me Dewy + Smooth Foundation 105 Fair Ivory dupes and alternatives Maybelline

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal1
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free0No drying alcohol1Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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1 of 34

Only showing matches with medium coverage, in cushion form, without talc.

  • 11 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation LC1

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
105 Fair IvoryChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Yves Saint Laurent
LC1
Depth and undertone: Very fair · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
73out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
81
Wear (Wear & performance)
54
Skin (Skin suitability)
50
Shade match
77out of 100
Colour
87
Depth
94
Undertone
45
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $34.10 more

Your shade $14.90 at Walmart

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 105 Fair Ivory (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0N1

    • Very close colour
    • Very fair · Neutral undertone

    $34

    SephoraView at Sephora
  5. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Snow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Snow

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in LC1, against Maybelline Fit Me Dewy + Smooth Foundation in 105 Fair Ivory. Every attribute compared, with its share of the score.

ComparedYour shade105 Fair IvoryClosest matchLC1Score
Shade match55% of overall77
Colour87#ffd8c1#f7d2b6Very close colourColour difference 2.8 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.4
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone45Neutral · neutral goldenCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normalNormalBoth marketed for normal skin
Overall match 73/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in LC1.

Same or better

  • Very close colour
  • Same radiant finish
  • Medium rather than light coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Not marketed for dry skin
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, low silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs oil-based; silicone high vs low
View full match

Where to buy LC1

Best price
$49SephoraSephora
Costs $34.10 more

Your shade $14.90 at Walmart

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.