Fit Me Dewy + Smooth Foundation 105 Fair Ivory dupes and alternatives Maybelline
4.3 (75,747)·Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Buildable rather than light coverage· Does not claim a lightweight feel
Score details
Shade match
96
Finish & visual result
43
Wear & performance
40
Skin suitability
0
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than light coverage · Does not claim a lightweight feel · Not marketed for dry/normal skin · No SPF
Retailer shade note: fair to light with neutral golden undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Buildable rather than light coverage· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
43
Wear & performance
40
Skin suitability
0
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than light coverage · Does not claim a lightweight feel · Not marketed for dry/normal skin · No SPF
Retailer shade note: fair to light with neutral undertones
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 105 Fair Ivory (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Milani Conceal + Perfect 2-in-1 Foundation in Ivory, against Maybelline Fit Me Dewy + Smooth Foundation in 105 Fair Ivory. Every attribute compared, with its share of the score.
ComparedYour shade105 Fair IvoryClosest shade matchIvoryHow they compareScore
Shade match55% of overall97
Colour60%95#ffd8c1#f9d4bcLooks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared16
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%20LightFullDifferentFull coverage rather than light
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50Dry, normalNot publishedSkin-type suitability not published for one product
Overall match 66/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Huda Beauty Easy Blur Natural Airbrush Foundation in Milkshake 100B, against Maybelline Fit Me Dewy + Smooth Foundation in 105 Fair Ivory. Every attribute compared, with its share of the score.
ComparedYour shade105 Fair IvoryClosest overall alternativeMilkshake 100BHow they compareScore
Shade match55% of overall96
Colour60%93#ffd8c1#fddbc4Very close colourColour difference 1.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Dry, normalNormal, dry, oilyBoth marketed for dry/normal skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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