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Fit Me Dewy + Smooth Foundation 120 Classic Ivory dupes and alternatives Maybelline

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, without silicones or alcohol denat.

  • 3 matches have no skin type listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Givenchy Prisme Libre Glow Serum Blurring Foundation 3.5N

The equivalent shade: scored on colour, depth and undertone only.

The match
Givenchy
3.5N
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$63SephoraSephora
Costs $54.05 more

Your shade $8.95 at Amazon

SephoraView at Sephora

Closest overall alternative: Revolution Beauty Superdewy Cushion Foundation Fair Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Revolution Beauty
Fair Warm
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Light coverage
Overall match
92out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
86
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Match price
$14Ulta BeautyUlta Beauty
Costs $5.05 more

Your shade $8.95 at Amazon · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $48SephoraSephoraCosts $39.05 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: No SPF

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No SPF

    Retailer shade note: fairest with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Light Reflecting Foundation

    Mont Blanc
    Shade match 95
    $55SephoraSephoraCosts $46.05 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: L2 - very light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Medium Warm
    Shade match 93
    $16Ulta BeautyUlta BeautyCosts $7.05 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a lightweight feel

    Differences: Matte rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    76

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Fair Neutral
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $33.05 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    51
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than light coverage · No SPF

    Retailer shade note: fair with peachy to neutral undertone for pale skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 120 Classic Ivory (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    015 Light

    Maybelline Fit Me Natural Finish Concealer, shade 015 Light

    • Very close colour
    • Very fair

    $10.99

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Looks identical
    • Fair · Neutral undertone

    $39

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Looks identical
    • Fair · Warm undertone

    $34

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N00

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N00

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $35

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Very close colour
    • Very fair · Neutral undertone

    $30

  5. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 03 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 03 W

    • Very close colour
    • Fair · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Givenchy Prisme Libre Glow Serum Blurring Foundation in 3.5N, against Maybelline Fit Me Dewy + Smooth Foundation in 120 Classic Ivory. Every attribute compared, with its share of the score.

ComparedYour shade120 Classic IvoryClosest shade match3.5NScore
Shade match55% of overall98
Colour97#f3cfb3#f2d1b7Looks identicalColour difference 1.0 (0 is identical)
Depth99FairVery fairCloseDepth difference: 0.7
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Givenchy Prisme Libre Glow Serum Blurring Foundation in 3.5N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Claims 24-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Medium rather than light coverage
  • Fragrance is listed in the formula
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFSPF 18Not listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Revolution Beauty Superdewy Cushion Foundation in Fair Warm, against Maybelline Fit Me Dewy + Smooth Foundation in 120 Classic Ivory. Every attribute compared, with its share of the score.

ComparedYour shade120 Classic IvoryClosest overall alternativeFair WarmScore
Shade match55% of overall94
Colour98#f3cfb3#efccb0Looks identicalColour difference 0.8 (0 is identical)
Depth97FairFairSameDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 92/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superdewy Cushion Foundation in Fair Warm.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Same light coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Givenchy Prisme Libre Glow Serum Blurring Foundation 3.5N

Best price
$63SephoraSephora
Costs $54.05 more

Your shade $8.95 at Amazon

SephoraView at Sephora

Closest overall alternative

Revolution Beauty Superdewy Cushion Foundation Fair Warm

Match price
$14Ulta BeautyUlta Beauty
Costs $5.05 more

Your shade $8.95 at Amazon · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.