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Fit Me Dewy + Smooth Foundation 120 Classic Ivory dupes and alternatives Maybelline

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Revolution Beauty Skin Silk Serum Foundation F2

The equivalent shade and the most similar foundation overall.

The match
Revolution Beauty
F2
Depth and undertone: Fair · Warm · golden
Finish and coverage: Radiant · Light coverage
Overall match
93out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
86
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Shade match
95out of 100
Colour
98
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$15Ulta BeautyUlta Beauty
Costs $6.05 more

Your shade $8.95 at Amazon · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Chanel

    LES BEIGES Water-Fresh Tint

    LIGHT
    Shade match 89
    $72Ulta BeautyUlta BeautyCosts $63.05 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Contains listed fragranceNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Contains listed fragrance · No SPF

    Retailer shade note: fair-to-light shade

    Medium confidence· Digital match

    View match
  2. #3 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Warm
    Shade match 94
    $14Ulta BeautyUlta Beauty(product price)Costs $5.05 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: No SPF

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    76

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No SPF

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $48SephoraSephoraCosts $39.05 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: No SPF

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No SPF

    Retailer shade note: fairest with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $40SephoraSephoraCosts $31.05 more

    Matches: Near-identical swatch colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    40

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: light with neutral tones

    Medium confidence· Digital match

    View match
  5. #6 · ILIA

    Super Serum Skin Tint SPF 40

    Rendezvous ST1
    Shade match 85
    $48SephoraSephoraCosts $39.05 more

    Matches: Near-identical swatch colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: Extra light with cool undertones

    Medium confidence· Digital match

    View match
  6. #7 · L.A. Girl

    Sheer Skin Tinted Foundation

    Nude
    Shade match 94
    $10Ulta BeautyUlta BeautyCosts $1.05 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 120 Classic Ivory (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    015 Light

    Maybelline Fit Me Natural Finish Concealer, shade 015 Light

    • Very close colour
    • Very fair

    $10.99

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Looks identical
    • Fair · Neutral undertone

    $39

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Looks identical
    • Fair · Warm undertone

    $34

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N00

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N00

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $35

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Very close colour
    • Very fair · Neutral undertone

    $30

  5. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 03 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 03 W

    • Very close colour
    • Fair · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revolution Beauty Skin Silk Serum Foundation in F2, against Maybelline Fit Me Dewy + Smooth Foundation in 120 Classic Ivory. Every attribute compared, with its share of the score.

ComparedYour shade120 Classic IvoryClosest matchF2Score
Shade match55% of overall95
Colour98#f3cfb3#f1cdb0Looks identicalColour difference 0.6 (0 is identical)
Depth98FairFairSameDepth difference: 1.0
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 93/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Skin Silk Serum Foundation in F2.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Same light coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (hexyl cinnamal)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy F2

Match price
$15Ulta BeautyUlta Beauty
Costs $6.05 more

Your shade $8.95 at Amazon · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.