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Fit Me Dewy + Smooth Foundation 120 Classic Ivory dupes and alternatives Maybelline

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol7Vegan4Cruelty-free4Oil-free1With SPF3Mineral2

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Only showing matches with full coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Unleashia Satin Wear Healthy-Green Cushion Foundation 14N Rosy Cheeks

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
120 Classic IvoryChange shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Unleashia
14N Rosy Cheeks
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Overall match
85out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
49
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24Ulta BeautyUlta Beauty
Costs $15.05 more

Your shade $8.95 at Amazon

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    18C Seashell
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)Costs $15.05 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a lightweight feel

    Differences: Natural rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    94
    Finish & visual result
    49
    Wear & performance
    100
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than light coverage

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  2. #3 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    18N Butter Vanilla
    Shade match 93
    $24Ulta BeautyUlta Beauty(product price)Costs $15.05 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    49
    Wear & performance
    100
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than light coverage

    Retailer shade note: neutral light with yellow undertones

    Medium confidence· Digital match

    View match
  3. #4 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Fair Neutral
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $33.05 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    51
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than light coverage · No SPF

    Retailer shade note: fair with peachy to neutral undertone for pale skin

    Medium confidence· Digital match

    View match
  4. #5 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 2.25 ZWEI.25
    Shade match 94
    $52Ulta BeautyUlta BeautyCosts $43.05 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than light coverage · No SPF

    Retailer shade note: Fair, Neutral Undertones

    Medium confidence· Digital match

    View match
  5. #6 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 1 - Eins
    Shade match 94
    $26$52Ulta BeautyUlta BeautyCosts $17.05 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than light coverage · No SPF

    Retailer shade note: Very Fair, Neutral Undertones

    Medium confidence· Digital match

    View match
  6. #7 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 30 Biscuit
    Shade match 97
    $41SephoraSephoraCosts $32.05 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims 24-hour wear

    Differences: Natural rather than radiant finishFull rather than light coverageNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    39
    Wear & performance
    55
    Skin suitability
    87

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than light coverage · No SPF

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 120 Classic Ivory (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    015 Light

    Maybelline Fit Me Natural Finish Concealer, shade 015 Light

    • Very close colour
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Looks identical
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Looks identical
    • Fair · Warm undertone

    $34

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N00

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N00

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Very close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 03 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 03 W

    • Very close colour
    • Fair · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 14N Rosy Cheeks, against Maybelline Fit Me Dewy + Smooth Foundation in 120 Classic Ivory. Every attribute compared, with its share of the score.

ComparedYour shade120 Classic IvoryClosest match14N Rosy CheeksScore
Shade match55% of overall98
Colour97#f3cfb3#f5d0b6Looks identicalColour difference 1.0 (0 is identical)
Depth99FairVery fairCloseDepth difference: 0.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared49
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 14N Rosy Cheeks.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim a lightweight feel
  • SPF 30 instead of SPF 18

Different

  • Natural finish instead of radiant
  • Full rather than light coverage

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 30
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 14N Rosy Cheeks

Best price
$24Ulta BeautyUlta Beauty
Costs $15.05 more

Your shade $8.95 at Amazon

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.