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Fit Me Dewy + Smooth Foundation 130 Buff Beige dupes and alternatives Maybelline

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with SPF, without talc.

  • 24 matches have no SPF listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light Neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $30.02 more

Your shade $8.98 at Walmart

SephoraView at Sephora

Closest overall alternative: Alleyoop Sunsational Daily Skin Tint SPF 50 Tinted Mineral Glimmer

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Alleyoop
Glimmer
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Light-medium coverage
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
86
Wear (Wear & performance)
100
Skin (Skin suitability)
0
Best price
$30Ulta BeautyUlta Beauty
Costs $21.02 more

Your shade $8.98 at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N4.75
    Overall 67
    $39SephoraSephoraCosts $30.02 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    97
    Finish & visual result
    16
    Wear & performance
    49
    Skin suitability
    43

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry skin

    Retailer shade note: light with peachy neutral undertones

    Medium confidence· Digital match

    View match
  2. Overall 83
    $39SephoraSephoraCosts $30.02 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNot marketed for normal skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    40

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: tan complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Neutral Medium
    Overall 81
    $39SephoraSephoraCosts $30.02 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageNot marketed for normal skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: medium complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  4. Overall 77
    $49Ulta BeautyUlta BeautyCosts $40.02 more

    Matches: Near-identical swatch colourSame light coverageClaims 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    40

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  5. Overall 78
    $39SephoraSephoraCosts $30.02 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for normal skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: medium to tan complexion with warm golden undertone

    Medium confidence· Digital match

    View match
  6. Overall 76
    $39.50Ulta BeautyUlta BeautyCosts $30.52 more

    Matches: Very close colourClaims a blurring effectClaims not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: medium cool skin with pink undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 130 Buff Beige (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Very close colour
    • Fair

    $10.99

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Looks identical
    • Light · Neutral undertone

    $12.99

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Looks identical
    • Light · Neutral undertone

    $12

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Very close colour
    • Fair · Neutral undertone

    $16.99

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N1

    • Looks identical
    • Light · Neutral · neutral pink undertone

    $34

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Very close colour
    • Light · Neutral undertone

    $39

  6. NARS Radiant Creamy Concealer

    Tiramisu

    NARS Radiant Creamy Concealer, shade Tiramisu

    • Very close colour
    • Fair · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Neutral, against Maybelline Fit Me Dewy + Smooth Foundation in 130 Buff Beige. Every attribute compared, with its share of the score.

ComparedYour shade130 Buff BeigeClosest shade matchLight NeutralScore
Shade match55% of overall97
Colour97#ecb99f#f0bda4Looks identicalColour difference 1.1 (0 is identical)
Depth97LightLightSameDepth difference: 2.1
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared39
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Dry, normalNormal, dry, combination, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 73/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims long-wearing
  • SPF 50 instead of SPF 18

Different

  • Natural finish instead of radiant
  • Full rather than light coverage
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFSPF 18SPF 50
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Alleyoop Sunsational Daily Skin Tint SPF 50 Tinted Mineral in Glimmer, against Maybelline Fit Me Dewy + Smooth Foundation in 130 Buff Beige. Every attribute compared, with its share of the score.

ComparedYour shade130 Buff BeigeClosest overall alternativeGlimmerScore
Shade match55% of overall96
Colour93#ecb99f#e6b79bVery close colourColour difference 1.7 (0 is identical)
Depth97LightLightSameDepth difference: 1.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLight-mediumCloseLight-medium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Dry, normalSensitiveMarketed for different skin types
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Alleyoop Sunsational Daily Skin Tint SPF 50 Tinted Mineral in Glimmer.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Light-medium rather than light coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • SPF 50 instead of SPF 18

Different

  • Not marketed for dry/normal skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 50
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light Neutral

Best price
$39SephoraSephora
Costs $30.02 more

Your shade $8.98 at Walmart

SephoraView at Sephora

Closest overall alternative

Alleyoop Sunsational Daily Skin Tint SPF 50 Tinted Mineral Glimmer

Best price
$30Ulta BeautyUlta Beauty
Costs $21.02 more

Your shade $8.98 at Walmart

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.