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Fit Me Dewy + Smooth Foundation 130 Buff Beige dupes and alternatives Maybelline

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for normal skin, with medium coverage, in liquid form.

  • 1 match has no coverage listed and is not shown.
  • 8 matches have no formulation listed and are not shown.
  • 2 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Snow

The equivalent shade and the most similar foundation overall.

The match
Too Faced
Snow
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
77out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
54
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $40.02 more

Your shade $8.98 at Walmart

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Hourglass

    Ambient Soft Glow Foundation

    2.5
    Shade match 88
    $60SephoraSephoraCosts $51.02 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims long-wearing

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 35% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 130 Buff Beige (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Very close colour
    • Fair

    $10.99

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Looks identical
    • Light · Neutral undertone

    $12.99

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Looks identical
    • Light · Neutral undertone

    $12

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Very close colour
    • Fair · Neutral undertone

    $16.99

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N1

    • Looks identical
    • Light · Neutral · neutral pink undertone

    $34

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Very close colour
    • Light · Neutral undertone

    $39

  6. NARS Radiant Creamy Concealer

    Tiramisu

    NARS Radiant Creamy Concealer, shade Tiramisu

    • Very close colour
    • Fair · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Snow, against Maybelline Fit Me Dewy + Smooth Foundation in 130 Buff Beige. Every attribute compared, with its share of the score.

ComparedYour shade130 Buff BeigeClosest matchSnowScore
Shade match55% of overall95
Colour92#ecb99f#e8bca2Very close colourColour difference 2.0 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Dry, normalNormal, dryBoth marketed for dry/​normal skin
Overall match 77/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Snow.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability

Different

  • Natural finish instead of radiant
  • Medium rather than light coverage
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high

Where to buy Snow

Best price
$49SephoraSephora
Costs $40.02 more

Your shade $8.98 at Walmart

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.