Fit Me Dewy + Smooth Foundation 230 Natural Buff dupes and alternatives Maybelline
4.3 (75,747)·Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 230 Natural Buff (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Light 8W, against Maybelline Fit Me Dewy + Smooth Foundation in 230 Natural Buff. Every attribute compared, with its share of the score.
ComparedYour shade230 Natural BuffClosest shade matchLight 8WHow they compareScore
Shade match55% of overall96
Colour60%93#f3b584#f1b68cVery close colourColour difference 1.8 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.3
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared40
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%20LightFullDifferentFull coverage rather than light
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type100%87Dry, normalNormal, dry, oilyBoth marketed for dry/normal skin
Overall match 73/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light Medium, against Maybelline Fit Me Dewy + Smooth Foundation in 230 Natural Buff. Every attribute compared, with its share of the score.
ComparedYour shade230 Natural BuffClosest overall alternativeLight MediumHow they compareScore
Shade match55% of overall93
Colour60%95#f3b584#f7b57eLooks identicalColour difference 1.4 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Overall match 83/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $22.88 more
