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Fit Me Dewy + Smooth Foundation 240 Golden Beige dupes and alternatives Maybelline

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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2 of 34

Only showing matches with light coverage, in stick form, without fragrance or talc.

  • 1 match has no coverage listed and is not shown.
  • 8 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
240 Golden BeigeChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Light coverage
The match
Fenty Beauty
5
Depth and undertone: Medium light · Warm · yellow
Finish and coverage: Natural · Light coverage
Shade match
93out of 100
Colour
89
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $30.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

Closest overall alternative: Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 6 Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
240 Golden BeigeChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Light coverage
The match
Charlotte Tilbury
6 Medium
Depth and undertone: Medium light · Cool
Finish and coverage: Radiant · Light coverage
Overall match
76out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
79
Wear (Wear & performance)
60
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $38.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 240 Golden Beige (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Looks identical
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC35

    • Looks identical
    • Medium light · Warm · peach undertone

    $30

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Chestnut

    • Very close colour
    • Medium light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Very close colour
    • Medium light · Warm undertone

    $36

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Very close colour
    • Light medium · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 5, against Maybelline Fit Me Dewy + Smooth Foundation in 240 Golden Beige. Every attribute compared, with its share of the score.

ComparedYour shade240 Golden BeigeClosest shade match5Score
Shade match55% of overall93
Colour89#e4a06e#e0a573Very close colourColour difference 2.4 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.2
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Dry, normalNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 5.

Same or better

  • Very close colour
  • Same warm undertone
  • Same light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability

Different

  • Natural finish instead of radiant
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 6 Medium, against Maybelline Fit Me Dewy + Smooth Foundation in 240 Golden Beige. Every attribute compared, with its share of the score.

ComparedYour shade240 Golden BeigeClosest overall alternative6 MediumScore
Shade match55% of overall78
Colour95#e4a06e#e2a275Looks identicalColour difference 1.3 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone25Warm · goldenCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 76/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 6 Medium.

Same or better

  • Near-identical swatch colour
  • Same radiant finish
  • Same light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs oil-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 5

Best price
$40SephoraSephora
Costs $30.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

Closest overall alternative

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 6 Medium

Best price
$48SephoraSephora
Costs $38.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.