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Fit Me Dewy + Smooth Foundation 240 Golden Beige dupes and alternatives Maybelline

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 5 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol3Vegan2Cruelty-free2Oil-free1With SPF1Mineral0

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Only showing matches with medium coverage, in liquid form, without talc, fragrance or alcohol denat.

  • 1 match has no coverage listed and is not shown.
  • 8 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Hourglass Illusion Luminous Glow Foundation SPF 30 9

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
240 Golden BeigeChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Light coverage
The match
Hourglass
9
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Medium coverage
Overall match
85out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $50.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light Medium 13
    Shade match 84
    $69SephoraSephoraCosts $59.88 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    74
    Wear & performance
    100
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · Contains drying alcohol · No SPF

    Retailer shade note: light medium with yellow neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Light Reflecting Foundation

    Sahel
    Shade match 93
    $55SephoraSephoraCosts $45.88 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: M2.5 - medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  3. #4 · ILIA

    True Skin Serum Foundation

    Aran SF.6.5
    Shade match 91
    $56SephoraSephoraCosts $46.88 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 240 Golden Beige (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Looks identical
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC35

    • Looks identical
    • Medium light · Warm · peach undertone

    $30

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Chestnut

    • Very close colour
    • Medium light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Very close colour
    • Medium light · Warm undertone

    $36

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Very close colour
    • Light medium · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 9, against Maybelline Fit Me Dewy + Smooth Foundation in 240 Golden Beige. Every attribute compared, with its share of the score.

ComparedYour shade240 Golden BeigeClosest match9Score
Shade match55% of overall99
Colour99#e4a06e#e5a06fLooks identicalColour difference 0.4 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 9.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • SPF 30 instead of SPF 18

Different

  • Medium rather than light coverage
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 30
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 9

Best price
$60SephoraSephora
Costs $50.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.