Beautler.Your beauty butler

Fit Me Dewy + Smooth Foundation 240 Golden Beige dupes and alternatives Maybelline

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 34

Only showing matches with buildable coverage, in balm form, without talc.

  • 1 match has no coverage listed and is not shown.
  • 8 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Clinique Daily Calm Makeup Balm Foundation Light

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
240 Golden BeigeChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Light coverage
The match
Clinique
Light
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
62
Wear (Wear & performance)
70
Skin (Skin suitability)
76
Shade match
91out of 100
Colour
92
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$49Ulta BeautyUlta Beauty
Costs $39.88 more

Your shade $9.12 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 240 Golden Beige (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Looks identical
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC35

    • Looks identical
    • Medium light · Warm · peach undertone

    $30

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Chestnut

    • Very close colour
    • Medium light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Very close colour
    • Medium light · Warm undertone

    $36

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Very close colour
    • Light medium · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Clinique Daily Calm Makeup Balm Foundation in Light, against Maybelline Fit Me Dewy + Smooth Foundation in 240 Golden Beige. Every attribute compared, with its share of the score.

ComparedYour shade240 Golden BeigeClosest matchLightScore
Shade match55% of overall91
Colour92#e4a06e#e5a579Very close colourColour difference 1.9 (0 is identical)
Depth97Medium lightLight mediumCloseDepth difference: 2.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared70
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 80/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Daily Calm Makeup Balm Foundation in Light.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Light

Best price
$49Ulta BeautyUlta Beauty
Costs $39.88 more

Your shade $9.12 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.