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Fit Me Dewy + Smooth Foundation 315 Soft Honey dupes and alternatives Maybelline

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol9Vegan4Cruelty-free6Oil-free0With SPF2Mineral1

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Only showing matches in liquid form, without coconut oil.

  • 7 matches have no formulation listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Tarte Face Tape Full Coverage Foundation 44H Tan Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
315 Soft HoneyChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Light coverage
The match
Tarte
44H Tan Honey
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $32.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

Closest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NN 6

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
315 Soft HoneyChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Light coverage
The match
Kryolan Professional Makeup
NN 6
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Light coverage
Overall match
84out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
68
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
Costs $42.38 more

Your shade $9.12 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Medium Warm 2
    Shade match 96
    $49Ulta BeautyUlta Beauty(product price)Costs $39.88 more

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Natural rather than radiant finishNot marketed for normal skin

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Light Reflecting Foundation

    Valencia
    Shade match 95
    $55SephoraSephoraCosts $45.88 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    True Skin Serum Foundation

    Aran SF.6.5
    Shade match 93
    $56SephoraSephoraCosts $46.88 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    14 Golden
    Shade match 95
    $58SephoraSephoraCosts $48.88 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · ILIA

    True Skin Serum Foundation

    Maraca SF9
    Shade match 92
    $56SephoraSephoraCosts $46.88 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    NP10
    Shade match 90
    $52SephoraSephoraCosts $42.88 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: medium-tan neutral

    Medium confidence· Digital match

    View match
  7. #9 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    28 Light
    Shade match 87
    $56Ulta BeautyUlta Beauty(product price)Costs $46.88 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than light coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$1.12 less (12%)

    Matches: Near-identical swatch colourClaims long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 315 Soft Honey (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Very close colour
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Looks identical
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Looks identical
    • Medium light · Warm · peach undertone

    $30

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 44H Tan Honey, against Maybelline Fit Me Dewy + Smooth Foundation in 315 Soft Honey. Every attribute compared, with its share of the score.

ComparedYour shade315 Soft HoneyClosest shade match44H Tan HoneyScore
Shade match55% of overall98
Colour97#da9c72#d8996dLooks identicalColour difference 1.0 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.5
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared20
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Dry, normalNormal, combination, oilyBoth marketed for normal skin
Overall match 69/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 44H Tan Honey.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Full rather than light coverage
  • Not marketed for dry skin
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Natural Fluid Foundation in NN 6, against Maybelline Fit Me Dewy + Smooth Foundation in 315 Soft Honey. Every attribute compared, with its share of the score.

ComparedYour shade315 Soft HoneyClosest overall alternativeNN 6Score
Shade match55% of overall88
Colour95#da9c72#d69c70Looks identicalColour difference 1.4 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 84/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NN 6.

Same or better

  • Near-identical swatch colour
  • Same light coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 44H Tan Honey

Best price
$42SephoraSephora
Costs $32.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

Closest overall alternative

Kryolan Professional Makeup Natural Fluid Foundation NN 6

Match price
$51.50Ulta BeautyUlta Beauty
Costs $42.38 more

Your shade $9.12 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.