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Fit Me Dewy + Smooth Foundation 315 Soft Honey dupes and alternatives Maybelline

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, with full coverage, without fragrance.

  • 2 matches have no coverage listed and are not shown.
  • 3 matches have no skin type listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Light 250 W

The equivalent shade: scored on colour, depth and undertone only.

The match
e.l.f. Cosmetics
Light 250 W
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Full coverage
Shade match
95out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
Costs $6.88 more

Your shade $9.12 at Walmart

Closest overall alternative: Unleashia Satin Wear Healthy-Green Cushion Foundation 25N Blush

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Unleashia
25N Blush
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
49
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Match price
$24Ulta BeautyUlta Beauty
Costs $14.88 more

Your shade $9.12 at Walmart · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Neutral
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $32.88 more

    Matches: Near-identical swatch colourSame radiant finishClaims long-wearing

    Differences: Neutral rather than warm undertoneFull rather than light coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    72
    Wear & performance
    51
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than light coverage · No SPF

    Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 315 Soft Honey (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Very close colour
    • Medium light

    $10.99

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Looks identical
    • Medium light · Warm undertone

    $34

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $12

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Looks identical
    • Medium light · Warm · peach undertone

    $30

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Light 250 W, against Maybelline Fit Me Dewy + Smooth Foundation in 315 Soft Honey. Every attribute compared, with its share of the score.

ComparedYour shade315 Soft HoneyClosest shade matchLight 250 WScore
Shade match55% of overall95
Colour93#da9c72#dda071Very close colourColour difference 1.9 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.8
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared63
Finish100RadiantRadiantSameSame radiant finish
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall80
Skin type80Dry, normalCombination, dry, normal, oilyBoth marketed for dry/​normal skin
Overall match 78/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Light 250 W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Claims long-wearing
  • SPF 30 instead of SPF 18

Different

  • Full rather than light coverage
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 30
OverlapWater-based vs powder-based; silicone high vs high

Why the closest overall alternative works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 25N Blush, against Maybelline Fit Me Dewy + Smooth Foundation in 315 Soft Honey. Every attribute compared, with its share of the score.

ComparedYour shade315 Soft HoneyClosest overall alternative25N BlushScore
Shade match55% of overall87
Colour94#da9c72#d39b75Very close colourColour difference 1.6 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.4
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared49
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 25N Blush.

Same or better

  • Very close colour
  • Both claim a lightweight feel
  • SPF 30 instead of SPF 18

Different

  • Neutral rather than warm undertone
  • Natural finish instead of radiant
  • Full rather than light coverage

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 30
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Light 250 W

Best price
$16Ulta BeautyUlta Beauty
Costs $6.88 more

Your shade $9.12 at Walmart

Closest overall alternative

Unleashia Satin Wear Healthy-Green Cushion Foundation 25N Blush

Match price
$24Ulta BeautyUlta Beauty
Costs $14.88 more

Your shade $9.12 at Walmart · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.