Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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12 of 33 matches
Only showing matches vegan, without talc or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $9.12 at Walmart
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at Sephora
Ulta Beautyfrom $50 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $9.12 at Walmart
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10.50View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $4.88 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Slightly cooler undertoneNo SPF
Very close colour · Radiant · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $46.88 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: medium with neutral peach undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14.88 moreMatches: Very close colourBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than light coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than light coverage
Retailer shade note: neutral light medium with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $46.88 moreMatches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: deep with neutral warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beauty$56View at Ulta BeautyUlta Beauty(product price)Costs $32.88 moreMatches: Near-identical swatch colourSame radiant finishClaims long-wearing
Differences: Neutral rather than warm undertoneFull rather than light coverageNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than light coverage · No SPF
Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $6.88 moreMatches: Very close colourSame warm undertoneSame radiant finish
Differences: Full rather than light coverageDoes not claim a lightweight feel
Very close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel
Retailer shade note: light with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$1.12 less (12%)Matches: Near-identical swatch colourClaims long-wearingClaims not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $4.87 moreMatches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 49% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $25.88 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than radiant finishBuildable rather than light coverageDoes not claim a lightweight feel
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than light coverage · Does not claim a lightweight feel · Not marketed for dry/normal skin · No SPF
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $32.88 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: tan skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyThe closest shade to Maybelline Fit Me Dewy + Smooth Foundation 315 Soft Honey (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
040 Caramel
3W1
$34
Medium Golden
$12
5.5
$42
NW18
$30
10W
$30
130
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 21W Abura, against Maybelline Fit Me Dewy + Smooth Foundation in 315 Soft Honey. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 21W Abura.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Revolution Beauty Skin Silk Serum Foundation in F12.5, against Maybelline Fit Me Dewy + Smooth Foundation in 315 Soft Honey. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Skin Silk Serum Foundation in F12.5.
5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 21W Abura
SephoraYour shade $9.12 at Walmart
Revolution Beauty Skin Silk Serum Foundation F12.5
Ulta BeautyYour shade $9.12 at Walmart
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
