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Fit Me Dewy + Smooth Foundation 315 Soft Honey dupes and alternatives Maybelline

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc or coconut oil.

  • 2 matches have no coverage listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 21W Abura

The equivalent shade: scored on colour, depth and undertone only.

The match
ILIA
21W Abura
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Shade match
100out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $40.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 630 Capri

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Juvia's Place
630 Capri
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
81out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Match price
$24Ulta BeautyUlta Beauty
Costs $14.88 more

Your shade $9.12 at Walmart · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Light Reflecting Foundation

    Valencia
    Shade match 95
    $55SephoraSephoraCosts $45.88 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  2. #4 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Light 2W
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)Costs $14.88 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: Light with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    True Skin Serum Foundation

    Aran SF.6.5
    Shade match 93
    $56SephoraSephoraCosts $46.88 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $58SephoraSephoraCosts $48.88 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · ILIA

    True Skin Serum Foundation

    Maraca SF9
    Shade match 92
    $56SephoraSephoraCosts $46.88 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 90
    $52SephoraSephoraCosts $42.88 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: medium-tan neutral

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Warm
    Shade match 96
    $16Ulta BeautyUlta BeautyCosts $6.88 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$1.12 less (12%)

    Matches: Near-identical swatch colourClaims long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5.5 Warm Medium
    Shade match 98
    $13.99Ulta BeautyUlta Beauty(product price)Costs $4.87 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 49% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  10. Shade match 88
    $46SephoraSephoraCosts $36.88 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    55
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: light - neutral, slightly cool

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 315 Soft Honey (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Very close colour
    • Medium light

    $10.99

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Looks identical
    • Medium light · Warm undertone

    $34

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $12

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Looks identical
    • Medium light · Warm · peach undertone

    $30

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 21W Abura, against Maybelline Fit Me Dewy + Smooth Foundation in 315 Soft Honey. Every attribute compared, with its share of the score.

ComparedYour shade315 Soft HoneyClosest shade match21W AburaScore
Shade match55% of overall100
Colour99#da9c72#d99c72Looks identicalColour difference 0.3 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Dry, normalNormal, combination, sensitiveBoth marketed for normal skin
Overall match 81/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 21W Abura.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than light coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri, against Maybelline Fit Me Dewy + Smooth Foundation in 315 Soft Honey. Every attribute compared, with its share of the score.

ComparedYour shade315 Soft HoneyClosest overall alternative630 CapriScore
Shade match55% of overall93
Colour96#da9c72#dfa075Looks identicalColour difference 1.2 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 81/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Claims long-wearing

Different

  • Medium rather than light coverage
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 21W Abura

Best price
$50SephoraSephora
Costs $40.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 630 Capri

Match price
$24Ulta BeautyUlta Beauty
Costs $14.88 more

Your shade $9.12 at Walmart · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.