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Fit Me Dewy + Smooth Foundation 360 Mocha dupes and alternatives Maybelline

Very deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Haus Labs Triclone Skin Tech Medium Coverage Foundation 530 Deep

The equivalent shade: scored on colour, depth and undertone only.

The match
Haus Labs
530 Deep
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
90out of 100
Colour
90
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $43.02 more

Your shade $8.98 at Walmart

Closest overall alternative: Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 8

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Naked Sundays
Shade 8
Depth and undertone: Deep · Warm
Finish and coverage: Light-medium coverage
Overall match
83out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Match price
$38Ulta BeautyUlta Beauty
Costs $29.02 more

Your shade $8.98 at Walmart · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superdewy Cushion Foundation

    Dark Neutral Cool
    Shade match 71
    $14Ulta BeautyUlta Beauty(product price)Costs $5.02 more

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Slightly deeperNo SPF

    Score details
    Shade match
    71
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    76

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Dark Almond DG6
    Shade match 84
    $38Ulta BeautyUlta BeautyCosts $29.02 more

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    47
    Wear & performance
    100
    Skin suitability
    76

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than light coverage

    Retailer shade note: dark brown with golden undertone

    Medium confidence· Digital match

    View match
  3. #5 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    490 Medium Deep
    Shade match 90
    $52SephoraSephoraCosts $43.02 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    55
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Contains drying alcohol · No SPF

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · about-face

    THE PERFORMER Skin-Focused Foundation

    D2OLIVE
    Shade match 86
    $25Ulta BeautyUlta Beauty(product price)Costs $16.02 more

    Matches: Very close colourClaims a skin-like finishClaims long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  5. Shade match 80
    $69SephoraSephoraCosts $60.02 more

    Matches: Similar undertone (warm vs neutral)Claims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    80
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    43

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF

    Retailer shade note: deep to rich warm

    Medium confidence· Digital match

    View match
  6. Shade match 90
    $39.50Ulta BeautyUlta Beauty(product price)Costs $30.52 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    43
    Wear & performance
    66
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than light coverage

    Retailer shade note: for very deep neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 360 Mocha (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Nearest in this range
    • Deep · Neutral undertone

    $10.99

Closest concealers

  1. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $30

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Slight colour difference
    • Very deep · Neutral · neutral golden undertone

    $35

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

  5. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Slight colour difference
    • Deep · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 530 Deep, against Maybelline Fit Me Dewy + Smooth Foundation in 360 Mocha. Every attribute compared, with its share of the score.

ComparedYour shade360 MochaClosest shade match530 DeepScore
Shade match55% of overall90
Colour90#7f440f#7c491aVery close colourColour difference 2.3 (0 is identical)
Depth98Very deepDeepCloseDepth difference: 1.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 76/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 530 Deep.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Medium rather than light coverage
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 18Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 8, against Maybelline Fit Me Dewy + Smooth Foundation in 360 Mocha. Every attribute compared, with its share of the score.

ComparedYour shade360 MochaClosest overall alternativeShade 8Score
Shade match55% of overall82
Colour77#7f440f#894419Close colourColour difference 4.0 (0 is identical)
Depth96Very deepDeepCloseDepth difference: 2.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finishnot comparableRadiantNot listedNot comparedFinish not listed for one product
Coverage100LightLight-mediumCloseLight-medium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 83/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 8.

Same or better

  • Similar undertone (warm vs neutral)
  • Light-medium rather than light coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • SPF 50 instead of SPF 18

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 50
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Haus Labs Triclone Skin Tech Medium Coverage Foundation 530 Deep

Best price
$52SephoraSephora
Costs $43.02 more

Your shade $8.98 at Walmart

Closest overall alternative

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 8

Match price
$38Ulta BeautyUlta Beauty
Costs $29.02 more

Your shade $8.98 at Walmart · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.