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Fit Me Dewy + Smooth Foundation 360 Mocha dupes and alternatives Maybelline

Very deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches with medium coverage, with a matte finish.

  • 2 matches have no finish listed and are not shown.

Closest shade match: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Neutral Warm Walnut (NW-092)

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
360 MochaChange shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Bobbi Brown
Neutral Warm Walnut (NW-092)
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $49.02 more

Your shade $8.98 at Walmart

SephoraView at Sephora

Closest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Dark Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
360 MochaChange shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Ulta Beauty Collection
Dark Warm
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Medium coverage
Overall match
77out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
42
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
Costs $7.02 more

Your shade $8.98 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 360 Mocha (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Nearest in this range
    • Deep · Neutral undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Slight colour difference
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Slight colour difference
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Warm Walnut (NW-092), against Maybelline Fit Me Dewy + Smooth Foundation in 360 Mocha. Every attribute compared, with its share of the score.

ComparedYour shade360 MochaClosest shade matchNeutral Warm Walnut (NW-092)Score
Shade match55% of overall96
Colour93#7f440f#784212Very close colourColour difference 1.7 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 2.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared34
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Dry, normalNormal, combination, oilyBoth marketed for normal skin
Overall match 71/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Warm Walnut (NW-092).

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Medium rather than light coverage
  • Not marketed for dry skin
  • Fragrance is listed in the formula
  • SPF 15 instead of SPF 18

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFSPF 18SPF 15
OverlapWater-based vs oil-based; silicone high vs high
View full match

Why the closest overall alternative works

Ulta Beauty Collection Complexion Crush Foundation in Dark Warm, against Maybelline Fit Me Dewy + Smooth Foundation in 360 Mocha. Every attribute compared, with its share of the score.

ComparedYour shade360 MochaClosest overall alternativeDark WarmScore
Shade match55% of overall87
Colour86#7f440f#894616Very close colourColour difference 2.9 (0 is identical)
Depth95Very deepDeepCloseDepth difference: 3.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 77/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Dark Warm.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Medium rather than light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Neutral Warm Walnut (NW-092)

Best price
$58SephoraSephora
Costs $49.02 more

Your shade $8.98 at Walmart

SephoraView at Sephora

Closest overall alternative

Ulta Beauty Collection Complexion Crush Foundation Dark Warm

Match price
$16Ulta BeautyUlta Beauty
Costs $7.02 more

Your shade $8.98 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.