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Fit Me Dewy + Smooth Foundation 360 Mocha dupes and alternatives Maybelline

Very deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol4Vegan1Cruelty-free1Oil-free0With SPF3Mineral0

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Only showing matches made for oily skin, with light coverage.

Closest shade matchClosest overall alternative: Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 2

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
360 MochaChange shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Bobbi Brown
Rich 2
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
79out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
76
Shade match
78out of 100
Colour
73
Depth
88
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $40.02 more

Your shade $8.98 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Revolution Beauty

    Superdewy Cushion Foundation

    Dark Neutral Cool
    Shade match 71
    $14Ulta BeautyUlta Beauty(product price)Costs $5.02 more

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Slightly deeperNo SPF

    Score details
    Shade match
    71
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    76

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · No SPF

    Medium confidence· Digital match

    View match
  2. #3 · Bobbi Brown

    Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Deep 2
    Shade match 77
    $49Ulta BeautyUlta Beauty(product price)Costs $40.02 more

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Slightly lighterContains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    76

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Contains listed fragrance

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  3. #4 · Bobbi Brown

    Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Rich 1
    Shade match 71
    $49Ulta BeautyUlta Beauty(product price)Costs $40.02 more

    Matches: Same radiant finishSame light coverageClaims 12-hour wear

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    76

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: rich cool

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 360 Mocha (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Nearest in this range
    • Deep · Neutral undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Slight colour difference
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Slight colour difference
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Rich 2, against Maybelline Fit Me Dewy + Smooth Foundation in 360 Mocha. Every attribute compared, with its share of the score.

ComparedYour shade360 MochaClosest matchRich 2Score
Shade match55% of overall78
Colour73#7f440f#825017Close colourColour difference 4.6 (0 is identical)
Depth88Very deepDeepCloseDepth difference: 5.0
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 79/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Rich 2.

Same or better

  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Fragrance is listed in the formula
  • SPF 15 instead of SPF 18

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFSPF 18SPF 15
OverlapBoth water-based; silicone high vs none
View full match

Where to buy Rich 2

Match price
$49Ulta BeautyUlta Beauty
Costs $40.02 more

Your shade $8.98 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.