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Fit Me Dewy + Smooth Foundation 360 Mocha dupes and alternatives Maybelline

Very deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free5No drying alcohol8Vegan3Cruelty-free5Oil-free0With SPF, applied. RemoveMineral1

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Only showing matches made for sensitive skin, with SPF.

  • 20 matches have no SPF listed and are not shown.

Closest shade match: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Warm Deep 27

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
360 MochaChange shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
bareMinerals
Warm Deep 27
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
90out of 100
Colour
90
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
Costs $30.52 more

Your shade $8.98 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 8

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
360 MochaChange shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Naked Sundays
Shade 8
Depth and undertone: Deep · Warm
Finish and coverage: Light-medium coverage
Overall match
83out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
Costs $29.02 more

Your shade $8.98 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Rich 2
    Shade match 78
    $49Ulta BeautyUlta Beauty(product price)Costs $40.02 more

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Slightly lighterContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    76

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Contains listed fragrance

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Deep 2
    Shade match 77
    $49Ulta BeautyUlta Beauty(product price)Costs $40.02 more

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Slightly lighterContains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    76

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Contains listed fragrance

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    54H Deep Honey
    Shade match 78
    $42Ulta BeautyUlta Beauty(product price)Costs $33.02 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims 12-hour wear

    Differences: Buildable rather than light coverage

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    76

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Buildable rather than light coverage

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Dark Almond DG6
    Shade match 84
    $38Ulta BeautyUlta BeautyCosts $29.02 more

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    47
    Wear & performance
    100
    Skin suitability
    76

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than light coverage

    Retailer shade note: dark brown with golden undertone

    Medium confidence· Digital match

    View match
  5. #7 · Bobbi Brown

    Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Rich 1
    Shade match 71
    $49Ulta BeautyUlta Beauty(product price)Costs $40.02 more

    Matches: Same radiant finishSame light coverageClaims 12-hour wear

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    76

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: rich cool

    Medium confidence· Digital match

    View match
  6. #8 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    60 Dark
    Shade match 77
    $56Ulta BeautyUlta Beauty(product price)Costs $47.02 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Slightly lighterBuildable rather than light coverage

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    76

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Buildable rather than light coverage

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 360 Mocha (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Nearest in this range
    • Deep · Neutral undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Slight colour difference
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Slight colour difference
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Warm Deep 27, against Maybelline Fit Me Dewy + Smooth Foundation in 360 Mocha. Every attribute compared, with its share of the score.

ComparedYour shade360 MochaClosest shade matchWarm Deep 27Score
Shade match55% of overall90
Colour90#7f440f#814113Very close colourColour difference 2.4 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.5
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 74/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Warm Deep 27.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • SPF 15 instead of SPF 18

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 15
OverlapWater-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 8, against Maybelline Fit Me Dewy + Smooth Foundation in 360 Mocha. Every attribute compared, with its share of the score.

ComparedYour shade360 MochaClosest overall alternativeShade 8Score
Shade match55% of overall82
Colour77#7f440f#894419Close colourColour difference 4.0 (0 is identical)
Depth96Very deepDeepCloseDepth difference: 2.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finishnot comparableRadiantNot listedNot comparedFinish not listed for one product
Coverage100LightLight-mediumCloseLight-medium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 83/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 8.

Same or better

  • Similar undertone (warm vs neutral)
  • Light-medium rather than light coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • SPF 50 instead of SPF 18

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 50
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Warm Deep 27

Match price
$39.50Ulta BeautyUlta Beauty
Costs $30.52 more

Your shade $8.98 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 8

Match price
$38Ulta BeautyUlta Beauty
Costs $29.02 more

Your shade $8.98 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.