Fit Me Dewy + Smooth Foundation Classic Beige dupes and alternatives Maybelline
Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Finish
- Matte0
- Natural0
- Radiant1
Skin type
- Dry1
- Normal0
- Combination0
- Oily1
- Sensitive1
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches with medium coverage, in liquid form, without alcohol denat.
- 1 match has no coverage listed and is not shown.
- 8 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Tan Cool
The equivalent shade and the most similar foundation overall.
Classic BeigeChange shade
- Light Beige
- Warm Nude
- Soft Tan
- Pure Beige
- Classic Beigecurrent shade
- Sun Beige
- Warm Honey
- Toffee
- Java
- 125 Nude Beige
- 130 Buff Beige
- 210 Sandy Beige
- 225 Medium Buff
- 220 Natural Beige
- 230 Natural Buff
- 315 Soft Honey
- 110 Porcelain
- 115 Ivory
- 355 Coconut
- 120 Classic Ivory
- 240 Golden Beige
- 360 Mocha
- 105 Fair Ivory
- 102 Fair Porcelain
- Overall match
- 75out of 100
- Shade (Shade match)
- 81
- Finish (Finish & visual result)
- 79
- Wear (Wear & performance)
- 60
- Skin (Skin suitability)
- 40
- Shade match
- 81out of 100
- Colour
- 86
- Depth
- 88
- Undertone
- 65
Your shade $11.99 at Ulta Beauty
Where to buy Tan Cool
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Classic Beige (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
040 Caramel
Closest concealers
Sand Beige
CoverGirl TruBlend Undercover Concealer, shade Sand Beige
- Close colour
- Light medium · Neutral undertone
$12.99
N18
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18
- Close colour
- Light · Neutral undertone
$30
7.5 Medium
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium
- Close colour
- Light medium · Neutral undertone
$36

320
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 320
- Very close colour
- Light · Cool undertone
$30
Medium Warm
e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm
- Very close colour
- Light · Warm · golden undertone
$8

Tone 6.2 N
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N
- Close colour
- Light medium · Neutral · neutral golden undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Tan Cool, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Tan Cool.
Same or better
- Very close colour
- Same radiant finish
- Medium rather than light coverage
- Claims a skin-like finish
- Claims long-wearing
- Both claim a lightweight feel
- SPF 40 instead of SPF 18
Different
- Runs slightly deeper
- Slightly cooler undertone
- Not marketed for normal skin
- Fragrance is listed in the formula
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Where to buy Tan Cool
Your shade $11.99 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.