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Fit Me Dewy + Smooth Foundation Classic Beige dupes and alternatives Maybelline

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free14No drying alcohol9Vegan2Cruelty-free7Oil-free0With SPF3Mineral1

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14 of 31

Only showing matches made for sensitive skin, without fragrance.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: IT Cosmetics Celebration Foundation Illumination Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Classic BeigeChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
The match
IT Cosmetics
Tan
Depth and undertone: Light
Finish and coverage: Radiant · Full coverage
Shade match
89out of 100
Colour
94
Depth
98
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$49Ulta BeautyUlta Beauty
Costs $37.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Laura Geller Baked Balance-n-Glow Illuminating Foundation Light

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Classic BeigeChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
The match
Laura Geller
Light
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
84out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
89
Wear (Wear & performance)
66
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $26.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 3.5
    Shade match 84
    $38Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneLight-medium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Light-medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Light-medium rather than light coverage

    Retailer shade note: light medium cool

    Medium confidence· Digital match

    View match
  2. #4 · Laura Geller

    Baked Balance-n-Glow Illuminating Foundation

    Golden Medium
    Shade match 79
    $38Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Same radiant finishSame light coverageClaims a blurring effect

    Differences: Slightly deeperOlive rather than neutral undertoneNo SPF

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    76

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · No SPF

    Retailer shade note: for medium to olive skin

    Medium confidence· Digital match

    View match
  3. #5 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    PR6
    Shade match 87
    $52SephoraSephoraCosts $40.01 more

    Matches: Same neutral undertoneSame radiant finishClaims a blurring effect

    Differences: Medium rather than light coverageDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    Super Serum Skin Tint SPF 40

    Kai ST6.5
    Shade match 78
    $48SephoraSephoraCosts $36.01 more

    Matches: Same radiant finishSame light coverageClaims a blurring effect

    Differences: Slightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: Light-medium with cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    115
    Shade match 77
    $15.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same radiant finishClaims long-wearingClaims not settling into lines

    Differences: Slightly cooler undertoneBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    322
    Shade match 81
    $17.99Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Full rather than light coverageContains drying alcoholNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    65
    Wear & performance
    60
    Skin suitability
    76

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Full rather than light coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    R4
    Shade match 81
    $52SephoraSephoraCosts $40.01 more

    Matches: Same radiant finishClaims a blurring effectClaims 18-hour wear

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: light-medium rosy

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Instant Age Rewind Eraser Treatment Foundation

    150
    Shade match 87
    $16.99Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same neutral undertoneClaims a blurring effectClaims not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/normal skin

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/normal skin

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  9. #11 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P4
    Shade match 79
    $52SephoraSephoraCosts $40.01 more

    Matches: Same radiant finishClaims a blurring effectClaims 18-hour wear

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: light medium peach

    Medium confidence· Digital match

    View match
  10. #12 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Medium
    Shade match 82
    $21.49Ulta BeautyUlta BeautyCosts $9.50 more

    Matches: Same neutral undertoneSame light coverageClaims a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  11. #13 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    YP5
    Shade match 78
    $52SephoraSephoraCosts $40.01 more

    Matches: Same radiant finishClaims a blurring effectClaims 18-hour wear

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match
  12. #14 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3N Latte
    Shade match 89
    $54Ulta BeautyUlta Beauty(product price)Costs $42.01 more

    Matches: Same neutral undertoneClaims a blurring effectClaims 16-hour wear

    Differences: Slightly deeperMatte rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    76

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Classic Beige (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Close colour
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Close colour
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    320

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 320

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Close colour
    • Light medium · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics Celebration Foundation Illumination in Tan, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.

ComparedYour shadeClassic BeigeClosest shade matchTanScore
Shade match55% of overall89
Colour94#f9ab80#f6af85Very close colourColour difference 1.5 (0 is identical)
Depth98Light mediumLightCloseDepth difference: 1.0
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared72
Finish100RadiantRadiantSameSame radiant finish
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 77/100Shade match 89/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Celebration Foundation Illumination in Tan.

Same or better

  • Very close colour
  • Same radiant finish

Different

  • Full rather than light coverage
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs powder-based; silicone high vs low
View full match

Why the closest overall alternative works

Laura Geller Baked Balance-n-Glow Illuminating Foundation in Light, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.

ComparedYour shadeClassic BeigeClosest overall alternativeLightScore
Shade match55% of overall88
Colour81#f9ab80#e7a882Close colourColour difference 3.5 (0 is identical)
Depth93Light mediumLight mediumSameDepth difference: 3.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalNormal, dry, combination, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 84/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Glow Illuminating Foundation in Light.

Same or better

  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

IT Cosmetics Celebration Foundation Illumination Tan

Best price
$49Ulta BeautyUlta Beauty
Costs $37.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Laura Geller Baked Balance-n-Glow Illuminating Foundation Light

Best price
$38SephoraSephora
Costs $26.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.