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Fit Me Dewy + Smooth Foundation Classic Beige dupes and alternatives Maybelline

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Tan Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
Tan Cool
Depth and undertone: Light medium · Cool
Finish and coverage: Radiant · Medium coverage
Shade match
81out of 100
Colour
86
Depth
88
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: ILIA Super Serum Skin Tint SPF 40 Kai ST6.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
ILIA
Kai ST6.5
Depth and undertone: Light · Cool
Finish and coverage: Radiant · Light coverage
Overall match
76out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Best price
$48SephoraSephora
Costs $36.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 79
    $49Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Same light coverageClaims 12-hour wearClaims not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for normal skin

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    40

    Close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  2. #4 · L.A. Girl

    Pro Coverage Liquid Foundation

    Porcelain
    Shade match 78
    $10Ulta BeautyUlta Beauty$1.99 less (17%)

    Matches: Same radiant finishClaims long-wearing

    Differences: Slightly deeperFull rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly deeper · Full rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Classic Beige (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Close colour
    • Medium light

    $10.99

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Close colour
    • Light · Neutral undertone

    $30

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Close colour
    • Light medium · Neutral undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    320

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 320

    • Very close colour
    • Light · Cool undertone

    $30

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Close colour
    • Light medium · Neutral · neutral golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Tan Cool, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.

ComparedYour shadeClassic BeigeClosest shade matchTan CoolScore
Shade match55% of overall81
Colour86#f9ab80#eaa37bVery close colourColour difference 2.9 (0 is identical)
Depth88Light mediumLight mediumSameDepth difference: 5.1
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Dry, normalDry, oily, sensitiveBoth marketed for dry skin
Overall match 75/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Tan Cool.

Same or better

  • Very close colour
  • Same radiant finish
  • Medium rather than light coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Both claim a lightweight feel
  • SPF 40 instead of SPF 18

Different

  • Runs slightly deeper
  • Slightly cooler undertone
  • Not marketed for normal skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18SPF 40
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

ILIA Super Serum Skin Tint SPF 40 in Kai ST6.5, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.

ComparedYour shadeClassic BeigeClosest overall alternativeKai ST6.5Score
Shade match55% of overall78
Colour79#f9ab80#eeb187Close colourColour difference 3.8 (0 is identical)
Depth99Light mediumLightCloseDepth difference: 0.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 76/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Kai ST6.5.

Same or better

  • Same radiant finish
  • Same light coverage
  • Claims a blurring effect
  • SPF 40 instead of SPF 18

Different

  • Small colour difference on the swatch
  • Slightly cooler undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 40
OverlapWater-based vs oil-based; silicone high vs none

Where to buy

Closest shade match

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Tan Cool

Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

ILIA Super Serum Skin Tint SPF 40 Kai ST6.5

Best price
$48SephoraSephora
Costs $36.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.