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Fit Me Dewy + Smooth Foundation Classic Beige dupes and alternatives Maybelline

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics Celebration Foundation Illumination Tan

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
Tan
Depth and undertone: Light
Finish and coverage: Radiant · Full coverage
Shade match
89out of 100
Colour
94
Depth
98
Undertone
70
Best price
$49Ulta BeautyUlta Beauty
Costs $37.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative: L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Medium Light

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
L'Oréal Paris
Medium Light
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
87out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
66
Skin (Skin suitability)
76
Match price
$17.99Ulta BeautyUlta Beauty
Costs $6 more

Your shade $11.99 at Ulta Beauty · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3N Latte
    Overall 71
    $54Ulta BeautyUlta Beauty(product price)Costs $42.01 more

    Matches: Same neutral undertoneClaims a blurring effectClaims 16-hour wear

    Differences: Slightly deeperMatte rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    76

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. Overall 73
    $16.99Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same neutral undertoneClaims a blurring effectClaims not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/normal skin

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/normal skin

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  3. Overall 77
    $52SephoraSephoraCosts $40.01 more

    Matches: Same neutral undertoneSame radiant finishClaims a blurring effect

    Differences: Medium rather than light coverageDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  4. Overall 71
    $53Ulta BeautyUlta BeautyCosts $41.01 more

    Matches: Same neutral undertoneClaims 24-hour wearClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light - medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 3.5
    Overall 84
    $38Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneLight-medium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Light-medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Light-medium rather than light coverage

    Retailer shade note: light medium cool

    Medium confidence· Digital match

    View match
  6. Overall 72
    $21.49Ulta BeautyUlta BeautyCosts $9.50 more

    Matches: Same neutral undertoneSame light coverageClaims a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  7. Overall 74
    $17.99Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Full rather than light coverageContains drying alcoholNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    65
    Wear & performance
    60
    Skin suitability
    76

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Full rather than light coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  8. Overall 74
    $52SephoraSephoraCosts $40.01 more

    Matches: Same radiant finishClaims a blurring effectClaims 18-hour wear

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: light-medium rosy

    Medium confidence· Digital match

    View match
  9. Overall 75
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than light coverage

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than light coverage · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: tan with cool red undertones

    Medium confidence· Digital match

    View match
  10. Overall 72
    $52SephoraSephoraCosts $40.01 more

    Matches: Same radiant finishClaims a blurring effectClaims 18-hour wear

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: light medium peach

    Medium confidence· Digital match

    View match
  11. #13 · ILIA

    Super Serum Skin Tint SPF 40

    Kai ST6.5
    Overall 76
    $48SephoraSephoraCosts $36.01 more

    Matches: Same radiant finishSame light coverageClaims a blurring effect

    Differences: Slightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: Light-medium with cool undertones

    Medium confidence· Digital match

    View match
  12. Overall 72
    $52SephoraSephoraCosts $40.01 more

    Matches: Same radiant finishClaims a blurring effectClaims 18-hour wear

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match
  13. Overall 75
    $15.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same radiant finishClaims long-wearingClaims not settling into lines

    Differences: Slightly cooler undertoneBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Classic Beige (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Close colour
    • Medium light

    $10.99

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Close colour
    • Light · Neutral undertone

    $30

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Close colour
    • Light medium · Neutral undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    320

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 320

    • Very close colour
    • Light · Cool undertone

    $30

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Close colour
    • Light medium · Neutral · neutral golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics Celebration Foundation Illumination in Tan, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.

ComparedYour shadeClassic BeigeClosest shade matchTanScore
Shade match55% of overall89
Colour94#f9ab80#f6af85Very close colourColour difference 1.5 (0 is identical)
Depth98Light mediumLightCloseDepth difference: 1.0
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared72
Finish100RadiantRadiantSameSame radiant finish
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 77/100Shade match 89/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Celebration Foundation Illumination in Tan.

Same or better

  • Very close colour
  • Same radiant finish

Different

  • Full rather than light coverage
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs powder-based; silicone high vs low

Why the closest overall alternative works

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Medium Light, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.

ComparedYour shadeClassic BeigeClosest overall alternativeMedium LightScore
Shade match55% of overall88
Colour81#f9ab80#e7a77fClose colourColour difference 3.4 (0 is identical)
Depth91Light mediumLight mediumSameDepth difference: 4.2
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 87/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Medium Light.

Same or better

  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy

Closest shade match

IT Cosmetics Celebration Foundation Illumination Tan

Best price
$49Ulta BeautyUlta Beauty
Costs $37.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Medium Light

Match price
$17.99Ulta BeautyUlta Beauty
Costs $6 more

Your shade $11.99 at Ulta Beauty · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.