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Fit Me Dewy + Smooth Foundation Classic Beige dupes and alternatives Maybelline

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Lifter Stix Multi-Use Face Stick 20

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
20
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural finish
Shade match
90out of 100
Colour
85
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
Costs $1 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation 3

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Hung Vanngo Beauty
3
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
76out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
55
Wear (Wear & performance)
60
Skin (Skin suitability)
87
Best price
$46SephoraSephora
Costs $34.01 more

Your shade $11.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $46SephoraSephoraCosts $34.01 more

    Matches: Same neutral undertoneClaims a blurring effectClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    55
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: dark fair - neutral

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Butter Pecan 330N
    Shade match 85
    $37SephoraSephoraCosts $25.01 more

    Matches: Same neutral undertoneClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Apple Pie 255B
    Shade match 84
    $37SephoraSephoraCosts $25.01 more

    Matches: Same neutral undertoneClaims a blurring effectClaims long-wearing

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: Light-Medium skin with a pinky-beige undertone

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $48SephoraSephoraCosts $36.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $16.99Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same neutral undertoneClaims a blurring effectClaims not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/normal skin

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/normal skin

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  6. Shade match 79
    $49Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Same light coverageClaims 12-hour wearClaims not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for normal skin

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    40

    Close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  7. Shade match 81
    $48SephoraSephoraCosts $36.01 more

    Matches: Claims a skin-like finishClaims a blurring effectClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    81
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  8. #10 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTargetCosts $18.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Low confidence· Digital match

    View match
  9. #11 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTargetCosts $18.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Low confidence· Digital match

    View match
  10. Shade match 82
    $21.49Ulta BeautyUlta BeautyCosts $9.50 more

    Matches: Same neutral undertoneSame light coverageClaims a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  11. Shade match 84
    $53Ulta BeautyUlta BeautyCosts $41.01 more

    Matches: Same neutral undertoneClaims 24-hour wearClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light - medium with neutral peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Classic Beige (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Close colour
    • Medium light

    $10.99

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Close colour
    • Light · Neutral undertone

    $30

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Close colour
    • Light medium · Neutral undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    320

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 320

    • Very close colour
    • Light · Cool undertone

    $30

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Close colour
    • Light medium · Neutral · neutral golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Lifter Stix Multi-Use Face Stick in 20, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.

ComparedYour shadeClassic BeigeClosest shade match20Score
Shade match55% of overall90
Colour85#f9ab80#ebab82Close colourColour difference 3.1 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 2.1
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableLightNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Dry, normalNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Stix Multi-Use Face Stick in 20.

Same or better

  • Same neutral undertone
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs oil-based; silicone high vs none

Why the closest overall alternative works

Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 3, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.

ComparedYour shadeClassic BeigeClosest overall alternative3Score
Shade match55% of overall88
Colour82#f9ab80#f1b38eClose colourColour difference 3.4 (0 is identical)
Depth97Light mediumLightCloseDepth difference: 1.8
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 76/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 3.

Same or better

  • Same neutral undertone
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant
  • Medium rather than light coverage
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Lifter Stix Multi-Use Face Stick 20

Match price
$12.99Ulta BeautyUlta Beauty
Costs $1 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation 3

Best price
$46SephoraSephora
Costs $34.01 more

Your shade $11.99 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.