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Fit Me Dewy + Smooth Foundation Classic Beige dupes and alternatives Maybelline

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for oily skin, in liquid form.

  • 8 matches have no formulation listed and are not shown.
  • 2 matches have no skin type listed and are not shown.

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Classic Beige 245

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
Classic Beige 245
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
Same price

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Tan Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
IT Cosmetics
Tan Cool
Depth and undertone: Light medium · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
75out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
79
Wear (Wear & performance)
60
Skin (Skin suitability)
40
Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 79
    $49Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Same light coverageClaims 12-hour wearClaims not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for normal skin

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    40

    Close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  2. #4 · L.A. Girl

    Pro Coverage Liquid Foundation

    Porcelain
    Shade match 78
    $10Ulta BeautyUlta Beauty$1.99 less (17%)

    Matches: Same radiant finishClaims long-wearing

    Differences: Slightly deeperFull rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly deeper · Full rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Classic Beige (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Close colour
    • Medium light

    $10.99

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Close colour
    • Light · Neutral undertone

    $30

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Close colour
    • Light medium · Neutral undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    320

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 320

    • Very close colour
    • Light · Cool undertone

    $30

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Close colour
    • Light medium · Neutral · neutral golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Classic Beige 245, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.

ComparedYour shadeClassic BeigeClosest shade matchClassic Beige 245Score
Shade match55% of overall95
Colour93#f9ab80#f8b186Very close colourColour difference 1.9 (0 is identical)
Depth97Light mediumLightCloseDepth difference: 2.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared34
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall43
Skin type43Dry, normalNormal, oilyBoth marketed for normal skin
Overall match 72/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Classic Beige 245.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Medium rather than light coverage
  • Not marketed for dry skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 30%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Tan Cool, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.

ComparedYour shadeClassic BeigeClosest overall alternativeTan CoolScore
Shade match55% of overall81
Colour86#f9ab80#eaa37bVery close colourColour difference 2.9 (0 is identical)
Depth88Light mediumLight mediumSameDepth difference: 5.1
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Dry, normalDry, oily, sensitiveBoth marketed for dry skin
Overall match 75/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Tan Cool.

Same or better

  • Very close colour
  • Same radiant finish
  • Medium rather than light coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Both claim a lightweight feel
  • SPF 40 instead of SPF 18

Different

  • Runs slightly deeper
  • Slightly cooler undertone
  • Not marketed for normal skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18SPF 40
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Classic Beige 245

Match price
$11.99Ulta BeautyUlta Beauty
Same price

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Tan Cool

Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.