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Fit Me Dewy + Smooth Foundation Java dupes and alternatives Maybelline

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free4No drying alcohol7Vegan0Cruelty-free3Oil-free0With SPF3Mineral0

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Only showing matches made for sensitive skin, with a radiant finish, without alcohol denat.

Closest shade matchClosest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 300 Gabon

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
JavaChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Light coverage
The match
Juvia's Place
300 Gabon
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
84out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $12.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    368
    Shade match 94
    $15.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than light coverageDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    305 Cameroon
    Shade match 98
    $24Ulta BeautyUlta Beauty(product price)Costs $12.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    98
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  3. #4 · Juvia's Place

    I am Magic Natural Radiance Foundation

    240 Lagos
    Shade match 98
    $24Ulta BeautyUlta Beauty(product price)Costs $12.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    98
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    54H Deep Honey
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Near-identical swatch colourSame radiant finishClaims 12-hour wear

    Differences: Slightly warmer undertoneBuildable rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    76

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    52N Deep Neutral
    Shade match 86
    $42Ulta BeautyUlta BeautyCosts $30.01 more

    Matches: Very close colourSame radiant finishClaims 12-hour wear

    Differences: Slightly cooler undertoneBuildable rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  6. #7 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    70 Deep
    Shade match 86
    $56Ulta BeautyUlta Beauty(product price)Costs $44.01 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage

    Retailer shade note: deep with warm gold undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Java (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Close colour
    • Deep · Neutral undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Looks identical
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Very close colour
    • Deep · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Juvia's Place I am Magic Natural Radiance Foundation in 300 Gabon, against Maybelline Fit Me Dewy + Smooth Foundation in Java. Every attribute compared, with its share of the score.

ComparedYour shadeJavaClosest match300 GabonScore
Shade match55% of overall99
Colour98#834a28#854c2aLooks identicalColour difference 0.7 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 300 Gabon.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Claims long-wearing

Different

  • Medium rather than light coverage
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 300 Gabon

Match price
$24Ulta BeautyUlta Beauty
Costs $12.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.