Fit Me Dewy + Smooth Foundation Java dupes and alternatives Maybelline
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep
The equivalent shade and the most similar foundation overall.
JavaChange shade
- Light Beige
- Warm Nude
- Soft Tan
- Pure Beige
- Classic Beige
- Sun Beige
- Warm Honey
- Toffee
- Javacurrent shade
- 125 Nude Beige
- 130 Buff Beige
- 210 Sandy Beige
- 225 Medium Buff
- 220 Natural Beige
- 230 Natural Buff
- 315 Soft Honey
- 110 Porcelain
- 115 Ivory
- 355 Coconut
- 120 Classic Ivory
- 240 Golden Beige
- 360 Mocha
- 105 Fair Ivory
- 102 Fair Porcelain
- Overall match
- 78out of 100
- Shade (Shade match)
- 86
- Finish (Finish & visual result)
- 73
- Wear (Wear & performance)
- 55
- Skin (Skin suitability)
- 76
- Shade match
- 86out of 100
- Colour
- 93
- Depth
- 96
- Undertone
- 65
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Where to buy 70 Deep
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Java (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Dark Coffee
Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee
- Close colour
- Deep · Neutral undertone
$10.99
Closest concealers
Hazelnut 8.1 Neutral
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral
- Looks identical
- Deep · Neutral undertone
$31
24N
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N
- Looks identical
- Deep · Neutral undertone
$30
N11
L'Oréal Paris True Match Radiant Serum Concealer, shade N11
- Very close colour
- Deep · Neutral undertone
$16.99
NW50
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50
- Looks identical
- Deep · Neutral · neutral golden undertone
$30
8 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral
- Very close colour
- Deep · Neutral undertone
$42
Deep 6C
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C
- Very close colour
- Deep · Cool undertone
$31
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep, against Maybelline Fit Me Dewy + Smooth Foundation in Java. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep.
Same or better
- Very close colour
- Same radiant finish
- Buildable rather than light coverage
- Claims a skin-like finish
- Claims a blurring effect
- Claims long-wearing
- Claims colour stability
- Both claim a lightweight feel
- SPF 30 instead of SPF 18
Different
- Slightly warmer undertone
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Where to buy 70 Deep
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.