Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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8 of 30 matches
Only showing matches made for normal skin, vegan.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta Beauty
Macy's$41View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $15.89 at Target
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Target$15.89View at TargetUlta Beautyfrom $20.99 · product priceView at Ulta Beauty
CVS$21.59View at CVS
Walgreens$21.99View at WalgreensRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $36.01 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Slightly warmer undertoneNo SPF
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No SPF
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $48.01 moreMatches: Near-identical swatch colourSame radiant finishClaims 12-hour wear
Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim a lightweight feel
Retailer shade note: deep, cool rosy
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $57.01 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: deep peach
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta BeautyCosts $23.01 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$3.99 less (33%)Matches: Near-identical swatch colourClaims long-wearingClaims not settling into lines
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $26.01 moreMatches: Very close colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than light coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than light coverage
Retailer shade note: dark brown with golden undertone
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyThe closest shade to Maybelline Fit Me Dewy + Smooth Foundation Java (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Dark Coffee
$10.99
Hazelnut 8.1 Neutral
$31
24N
$30
N11
$16.99
NW50
$30
8 Neutral
$42
Deep 6C
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep, against Maybelline Fit Me Dewy + Smooth Foundation in Java. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep.
4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 8-10 Deep, against Maybelline Fit Me Dewy + Smooth Foundation in Java. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 8-10 Deep.
6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 8-10 Deep
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $15.89 at Target
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
