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Fit Me Dewy + Smooth Foundation Light Beige dupes and alternatives Maybelline

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan2Cruelty-free1Oil-free0With SPF1Mineral, applied. Remove

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Only showing matches with medium coverage, in liquid form, mineral-based.

  • 8 matches have no formulation listed and are not shown.

Closest shade match: Kosas Revealer Skin-Improving Foundation SPF 25 Light Medium Neutral Warm 190

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Light BeigeChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Light coverage
The match
Kosas
Light Medium Neutral Warm 190
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
92out of 100
Colour
94
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$45SephoraSephora
Costs $33.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte CC color-correcting tinted serum Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Light BeigeChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Light coverage
The match
Tarte
Medium
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
77out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
55
Wear (Wear & performance)
60
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $30.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Light Beige (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Looks identical
    • Fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Looks identical
    • Fair · Warm undertone

    $36

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.4

    • Looks identical
    • Fair · Warm · peach undertone

    $42

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Looks identical
    • Fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    190

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 190

    • Looks identical
    • Fair · Warm undertone

    $30

    SephoraView at Sephora
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Very close colour
    • Fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1Y18

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1Y18

    • Very close colour
    • Fair · Warm · golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Skin-Improving Foundation SPF 25 in Light Medium Neutral Warm 190, against Maybelline Fit Me Dewy + Smooth Foundation in Light Beige. Every attribute compared, with its share of the score.

ComparedYour shadeLight BeigeClosest shade matchLight Medium Neutral Warm 190Score
Shade match55% of overall92
Colour94#f6c89e#eec49bVery close colourColour difference 1.6 (0 is identical)
Depth96FairFairSameDepth difference: 2.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 77/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Skin-Improving Foundation SPF 25 in Light Medium Neutral Warm 190.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel
  • SPF 25 instead of SPF 18

Different

  • Natural finish instead of radiant
  • Medium rather than light coverage

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 25
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Tarte CC color-correcting tinted serum in Medium, against Maybelline Fit Me Dewy + Smooth Foundation in Light Beige. Every attribute compared, with its share of the score.

ComparedYour shadeLight BeigeClosest overall alternativeMediumScore
Shade match55% of overall91
Colour93#f6c89e#fccda7Very close colourColour difference 1.9 (0 is identical)
Depth95FairFairSameDepth difference: 2.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared55
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 77/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte CC color-correcting tinted serum in Medium.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Claims a blurring effect
  • Claims 16-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Medium rather than light coverage
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kosas Revealer Skin-Improving Foundation SPF 25 Light Medium Neutral Warm 190

Best price
$45SephoraSephora
Costs $33.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte CC color-correcting tinted serum Medium

Best price
$42SephoraSephora
Costs $30.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.