Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
8 of 35 matches
Only showing matches with a radiant finish, without talc or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $11.99 at Ulta Beauty
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty$69View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $27.01 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: No SPF
Very close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No SPF
Retailer shade note: LIGHT TO MEDIUM WITH NEUTRAL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta BeautyCosts $4.01 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Does not claim a lightweight feelContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30
Every store that sells this shade · prices as last checked
Walmart$15.97View at Walmart
CVS$15.99View at CVS
Target$15.99View at Target
Walgreens$15.99View at WalgreensUlta Beauty$16View at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Does not claim a lightweight feel
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: Light with warm undertones
Medium confidence· Digital match
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: No SPF
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No SPF
Retailer shade note: fair-medium with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12.01 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Slightly deeperMedium rather than light coverageDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $69.01 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Full rather than light coverageDoes not claim a lightweight feelContains listed fragrance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyThe closest shade to Maybelline Fit Me Dewy + Smooth Foundation Pure Beige (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
030 Honey
$10.99
11 Tan
$36
NC20
$30
7.5 Medium
$36
330
$30
Medium Warm
$8
Golden
$12
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I am Magic Natural Radiance Foundation in 700 Vienna, against Maybelline Fit Me Dewy + Smooth Foundation in Pure Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Natural Radiance Foundation in 700 Vienna.
5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 12, against Maybelline Fit Me Dewy + Smooth Foundation in Pure Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 12.
6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Natural Radiance Foundation 700 Vienna
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Light Medium 12
SephoraYour shade $11.99 at Ulta Beauty
35 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
