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Fit Me Dewy + Smooth Foundation Pure Beige dupes and alternatives Maybelline

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Cushion0
  • Serum0

Skin type

Preferences

Fragrance-free8No drying alcohol8Vegan0Cruelty-free8Oil-free0With SPF0Mineral0

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8 of 35

Only showing matches with buildable coverage, without talc.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 35H Medium Honey

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
Pure BeigeChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Tarte
35H Medium Honey
Depth and undertone: Light · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
62
Wear (Wear & performance)
60
Skin (Skin suitability)
76
Shade match
94out of 100
Colour
97
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $30.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Baklava 340G
    Shade match 93
    $37SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: Medium skin with a neutral-golden undertone

    Medium confidence· Digital match

    View match
  2. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Apple Pie 255B
    Shade match 92
    $37SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: Light-Medium skin with a pinky-beige undertone

    Medium confidence· Digital match

    View match
  3. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cream Puff 260W
    Shade match 92
    $37SephoraSephoraCosts $25.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: Light-Medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Timeless Hydrating Foundation

    35N Medium Neutral
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Medium confidence· Digital match

    View match
  5. #6 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cheesecake 250G
    Shade match 89
    $37SephoraSephoraCosts $25.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: Light-Medium skin with a golden undertone

    Medium confidence· Digital match

    View match
  6. #7 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Toasted Coconut 240N
    Shade match 89
    $37SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: Light-Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  7. #8 · Tarte

    Timeless Hydrating Foundation

    29N Light-Medium Neutral
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Pure Beige (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11 Tan

    • Looks identical
    • Light · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC20

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 7.5 Medium

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Very close colour
    • Light medium · Warm undertone

    $30

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 35H Medium Honey, against Maybelline Fit Me Dewy + Smooth Foundation in Pure Beige. Every attribute compared, with its share of the score.

ComparedYour shadePure BeigeClosest match35H Medium HoneyScore
Shade match55% of overall94
Colour97#f4b07d#f2b282Looks identicalColour difference 1.0 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 80/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 35H Medium Honey.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 35H Medium Honey

Match price
$42Ulta BeautyUlta Beauty
Costs $30.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

35 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.