Fit Me Dewy + Smooth Foundation Pure Beige dupes and alternatives Maybelline
Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 35 matches
Only showing matches with full coverage, without talc.
- 1 match has no coverage listed and is not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade match: J.Cat Beauty Perfextion Long Wearing Foundation Custard
The equivalent shade: scored on colour, depth and undertone only.
Pure BeigeChange shade
- Light Beige
- Warm Nude
- Soft Tan
- Pure Beigecurrent shade
- Classic Beige
- Sun Beige
- Warm Honey
- Toffee
- Java
- 125 Nude Beige
- 130 Buff Beige
- 210 Sandy Beige
- 225 Medium Buff
- 220 Natural Beige
- 230 Natural Buff
- 315 Soft Honey
- 110 Porcelain
- 115 Ivory
- 355 Coconut
- 120 Classic Ivory
- 240 Golden Beige
- 360 Mocha
- 105 Fair Ivory
- 102 Fair Porcelain
- Shade match
- 98out of 100
- Colour
- 97
- Depth
- 99
- Undertone
- 100
Ulta BeautyYour shade $11.99 at Ulta Beauty
Where to buy Custard
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyClosest overall alternative: Chanel N°1 DE CHANEL Revitalizing Foundation BR102
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Pure BeigeChange shade
- Light Beige
- Warm Nude
- Soft Tan
- Pure Beigecurrent shade
- Classic Beige
- Sun Beige
- Warm Honey
- Toffee
- Java
- 125 Nude Beige
- 130 Buff Beige
- 210 Sandy Beige
- 225 Medium Buff
- 220 Natural Beige
- 230 Natural Buff
- 315 Soft Honey
- 110 Porcelain
- 115 Ivory
- 355 Coconut
- 120 Classic Ivory
- 240 Golden Beige
- 360 Mocha
- 105 Fair Ivory
- 102 Fair Porcelain
- Overall match
- 79out of 100
- Shade (Shade match)
- 94
- Finish (Finish & visual result)
- 72
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 76
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Where to buy BR102
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Pure Beige (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
030 Honey
Maybelline Fit Me Natural Finish Concealer, shade 030 Honey
- Very close colour
- Light medium · Warm undertone
$10.99
Closest concealers
11 Tan
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11 Tan
- Looks identical
- Light · Neutral undertone
$36
NC20
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC20
- Very close colour
- Light medium · Neutral · neutral golden undertone
$30
7.5 Medium
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 7.5 Medium
- Very close colour
- Light · Neutral · neutral golden undertone
$36
330
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330
- Very close colour
- Light medium · Warm undertone
$30
Medium Warm
e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm
- Very close colour
- Light · Warm · golden undertone
$8
Golden
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden
- Very close colour
- Light · Warm · golden undertone
$12
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
J.Cat Beauty Perfextion Long Wearing Foundation in Custard, against Maybelline Fit Me Dewy + Smooth Foundation in Pure Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To J.Cat Beauty Perfextion Long Wearing Foundation in Custard.
Same or better
- $8.10 less
- Near-identical swatch colour
- Same neutral undertone
- Claims a blurring effect
- Claims long-wearing
- Claims transfer resistance
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Natural finish instead of radiant
- Full rather than light coverage
- No SPF
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Chanel N°1 DE CHANEL Revitalizing Foundation in BR102, against Maybelline Fit Me Dewy + Smooth Foundation in Pure Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Chanel N°1 DE CHANEL Revitalizing Foundation in BR102.
Same or better
- Very close colour
- Same neutral undertone
- Same radiant finish
Different
- Full rather than light coverage
- Does not claim a lightweight feel
- Fragrance is listed in the formula
- No SPF
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
J.Cat Beauty Perfextion Long Wearing Foundation Custard
Ulta BeautyYour shade $11.99 at Ulta Beauty
Closest overall alternative
Chanel N°1 DE CHANEL Revitalizing Foundation BR102
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
35 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.