Fit Me Dewy + Smooth Foundation Soft Tan dupes and alternatives Maybelline
Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 5 applied
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1 of 33 matches
Only showing matches with medium coverage, in powder form, without talc, alcohol denat or fragrance.
- 1 match has no coverage listed and is not shown.
- 17 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Neutral Medium 15
The equivalent shade and the most similar foundation overall.
Soft TanChange shade
- Light Beige
- Warm Nude
- Soft Tancurrent shade
- Pure Beige
- Classic Beige
- Sun Beige
- Warm Honey
- Toffee
- Java
- 125 Nude Beige
- 130 Buff Beige
- 210 Sandy Beige
- 225 Medium Buff
- 220 Natural Beige
- 230 Natural Buff
- 315 Soft Honey
- 110 Porcelain
- 115 Ivory
- 355 Coconut
- 120 Classic Ivory
- 240 Golden Beige
- 360 Mocha
- 105 Fair Ivory
- 102 Fair Porcelain
- Overall match
- 76out of 100
- Shade (Shade match)
- 85
- Finish (Finish & visual result)
- 62
- Wear (Wear & performance)
- 66
- Skin (Skin suitability)
- 80
- Shade match
- 85out of 100
- Colour
- 81
- Depth
- 100
- Undertone
- 85
SephoraYour shade $11.99 at Ulta Beauty
Where to buy Neutral Medium 15
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at Sephora
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Soft Tan (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
030 Honey
Maybelline Fit Me Natural Finish Concealer, shade 030 Honey
- Very close colour
- Light medium · Warm undertone
$10.99
Closest concealers
11.5 Tan
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11.5 Tan
- Looks identical
- Light · Warm · golden undertone
$36
NC20
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC20
- Very close colour
- Light medium · Neutral · neutral golden undertone
$30
Golden
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden
- Very close colour
- Light · Warm · golden undertone
$12
330
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330
- Very close colour
- Light medium · Warm undertone
$30
7.5 Medium
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 7.5 Medium
- Close colour
- Light · Neutral · neutral golden undertone
$36
Medium Neutral
e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Neutral
- Very close colour
- Light · Warm undertone
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Neutral Medium 15, against Maybelline Fit Me Dewy + Smooth Foundation in Soft Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Neutral Medium 15.
Same or better
- Same neutral undertone
- Medium rather than light coverage
- Claims a blurring effect
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Natural finish instead of radiant
- SPF 15 instead of SPF 18
Ingredients (information only, not scored)
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Where to buy Neutral Medium 15
SephoraYour shade $11.99 at Ulta Beauty
How these matches are scored
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.