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Fit Me Dewy + Smooth Foundation Sun Beige dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without coconut oil or alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Laura Geller Double Take Baked Full Coverage Foundation Light

The equivalent shade: scored on colour, depth and undertone only.

The match
Laura Geller
Light
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $26.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Chanel N°1 DE CHANEL Revitalizing Foundation BR102

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Chanel
BR102
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Full coverage
Overall match
80out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
72
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Match price
$81Ulta BeautyUlta Beauty
Costs $69.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Illumination SPF 50+

    Rich
    Shade match 90
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Full rather than light coverageDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: golden brown shade with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · L.A. Girl

    Pro Coverage Liquid Foundation

    Porcelain
    Shade match 86
    $10Ulta BeautyUlta Beauty$1.99 less (17%)

    Matches: Very close colourSame radiant finishClaims long-wearing

    Differences: Full rather than light coverageDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Full rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $38SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    28
    Wear & performance
    51
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry skin · No SPF

    Retailer shade note: for medium skin (Laura Geller's shade!)

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Sun Beige (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Looks identical
    • Light medium · Warm · peach undertone

    $32

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $8

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17

    • Very close colour
    • Light · Neutral undertone

    $30

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Geller Double Take Baked Full Coverage Foundation in Light, against Maybelline Fit Me Dewy + Smooth Foundation in Sun Beige. Every attribute compared, with its share of the score.

ComparedYour shadeSun BeigeClosest shade matchLightScore
Shade match55% of overall97
Colour95#eda97c#eaab7dLooks identicalColour difference 1.4 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared28
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Dry, normalNormal, oily, sensitiveBoth marketed for normal skin
Overall match 70/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Double Take Baked Full Coverage Foundation in Light.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Full rather than light coverage
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs powder-based; silicone high vs high

Why the closest overall alternative works

Chanel N°1 DE CHANEL Revitalizing Foundation in BR102, against Maybelline Fit Me Dewy + Smooth Foundation in Sun Beige. Every attribute compared, with its share of the score.

ComparedYour shadeSun BeigeClosest overall alternativeBR102Score
Shade match55% of overall95
Colour92#eda97c#e9aa79Very close colourColour difference 2.0 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared72
Finish100RadiantRadiantSameSame radiant finish
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 80/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel N°1 DE CHANEL Revitalizing Foundation in BR102.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish

Different

  • Full rather than light coverage
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Laura Geller Double Take Baked Full Coverage Foundation Light

Best price
$38SephoraSephora
Costs $26.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Chanel N°1 DE CHANEL Revitalizing Foundation BR102

Match price
$81Ulta BeautyUlta Beauty
Costs $69.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.