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Fit Me Dewy + Smooth Foundation Sun Beige dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, without dimethicone.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Dior Forever Skin Perfect 24H Multi-Use Foundation Stick 4W Warm

The equivalent shade: scored on colour, depth and undertone only.

The match
Dior
4W Warm
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Natural · Buildable coverage
Shade match
91out of 100
Colour
93
Depth
94
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $46.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Timeless Hydrating Foundation 35N Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
35N Medium Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
77out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
62
Wear (Wear & performance)
60
Skin (Skin suitability)
76
Match price
$42Ulta BeautyUlta Beauty
Costs $30.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Sun Beige (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Looks identical
    • Light medium · Warm · peach undertone

    $32

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $8

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17

    • Very close colour
    • Light · Neutral undertone

    $30

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Perfect 24H Multi-Use Foundation Stick in 4W Warm, against Maybelline Fit Me Dewy + Smooth Foundation in Sun Beige. Every attribute compared, with its share of the score.

ComparedYour shadeSun BeigeClosest shade match4W WarmScore
Shade match55% of overall91
Colour93#eda97c#e6a374Very close colourColour difference 1.8 (0 is identical)
Depth94Light mediumMedium lightCloseDepth difference: 3.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, oilyBoth marketed for dry/​normal skin
Overall match 76/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Perfect 24H Multi-Use Foundation Stick in 4W Warm.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 24-hour wear

Different

  • Natural finish instead of radiant
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 35N Medium Neutral, against Maybelline Fit Me Dewy + Smooth Foundation in Sun Beige. Every attribute compared, with its share of the score.

ComparedYour shadeSun BeigeClosest overall alternative35N Medium NeutralScore
Shade match55% of overall89
Colour89#eda97c#edb081Very close colourColour difference 2.5 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 77/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 35N Medium Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Dior Forever Skin Perfect 24H Multi-Use Foundation Stick 4W Warm

Best price
$58SephoraSephora
Costs $46.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Timeless Hydrating Foundation 35N Medium Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $30.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.