Fit Me Dewy + Smooth Foundation Toffee dupes and alternatives Maybelline
4.3 (75,747)·Medium light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (warm vs neutral)· Claims 24-hour wear
Differences: Natural rather than radiant finish· Medium rather than light coverage· Does not claim a lightweight feel
Score details
Shade match
89
Finish & visual result
67
Wear & performance
40
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with warm golden undertones
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Toffee (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Charlotte Tilbury Airbrush Flawless Foundation in 10 Neutral, against Maybelline Fit Me Dewy + Smooth Foundation in Toffee. Every attribute compared, with its share of the score.
ComparedYour shadeToffeeClosest shade match10 NeutralHow they compareScore
Shade match55% of overall92
Colour60%94#e4955b#de9762Very close colourColour difference 1.7 (0 is identical)
Overall match 73/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Illusion Luminous Glow Foundation SPF 30 in 16, against Maybelline Fit Me Dewy + Smooth Foundation in Toffee. Every attribute compared, with its share of the score.
ComparedYour shadeToffeeClosest overall alternative16How they compareScore
Shade match55% of overall86
Colour60%84#e4955b#d99264Close colourColour difference 3.1 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared82
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%60LightMediumSome differenceMedium coverage rather than light
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type100%87Dry, normalNormal, dry, combinationBoth marketed for dry/normal skin
Overall match 78/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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