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Fit Me Dewy + Smooth Foundation Toffee dupes and alternatives Maybelline

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

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Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches with a natural finish, in liquid form.

  • 1 match has no finish listed and is not shown.
  • 13 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear Care and Glow Foundation 405W

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
ToffeeChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Lancôme
405W
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
74out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
67
Wear (Wear & performance)
40
Skin (Skin suitability)
40
Shade match
89out of 100
Colour
89
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $41.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Toffee (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Close colour
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Very close colour
    • Medium light · Warm undertone

    $36

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC42

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC42

    • Very close colour
    • Medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    390

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 390

    • Very close colour
    • Medium · Warm · yellow undertone

    $30

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    143

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 143

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 405W, against Maybelline Fit Me Dewy + Smooth Foundation in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest match405WScore
Shade match55% of overall89
Colour89#e4955b#d8935fVery close colourColour difference 2.4 (0 is identical)
Depth96Medium lightMediumCloseDepth difference: 2.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type40Dry, normalNormal, combination, sensitiveBoth marketed for normal skin
Overall match 74/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 405W.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Medium rather than light coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • SPF 27 instead of SPF 18

Different

  • Natural finish instead of radiant
  • Does not claim a lightweight feel
  • Not marketed for dry skin
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 18SPF 27
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 405W

Match price
$53Ulta BeautyUlta Beauty
Costs $41.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.