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Fit Me Dewy + Smooth Foundation Warm Honey dupes and alternatives Maybelline

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, without dimethicone or talc.

  • 10 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Tower 28 Beauty SunnyDays Skin Tint 25 Ocean Park

The equivalent shade and the most similar foundation overall.

The match
Tower 28 Beauty
25 Ocean Park
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Light coverage
Overall match
83out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
68
Wear (Wear & performance)
70
Skin (Skin suitability)
87
Shade match
93out of 100
Colour
88
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $20.01 more

Your shade $11.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · ILIA

    Super Serum Skin Tint SPF 40

    Paloma ST9
    Shade match 82
    $48SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Neutral rather than warm undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim a lightweight feel

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NP 8
    Shade match 71
    $51.50Ulta BeautyUlta BeautyCosts $39.51 more

    Matches: Same light coverageClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo SPF

    Score details
    Shade match
    71
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    76

    Close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No SPF

    Retailer shade note: Pink

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Warm Honey (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC35

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Very close colour
    • Light medium · Warm · peach undertone

    $32

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Close colour
    • Light medium · Warm undertone

    $30

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Chestnut

    • Close colour
    • Medium light · Warm · golden undertone

    $8

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Close colour
    • Light medium · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tower 28 Beauty SunnyDays Skin Tint in 25 Ocean Park, against Maybelline Fit Me Dewy + Smooth Foundation in Warm Honey. Every attribute compared, with its share of the score.

ComparedYour shadeWarm HoneyClosest match25 Ocean ParkScore
Shade match55% of overall93
Colour88#eea46f#e4a276Very close colourColour difference 2.5 (0 is identical)
Depth97Light mediumMedium lightCloseDepth difference: 2.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared70
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 83/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 25 Ocean Park.

Same or better

  • Very close colour
  • Same warm undertone
  • Same light coverage
  • Claims a skin-like finish
  • Claims colour stability
  • Both claim a lightweight feel
  • SPF 30 instead of SPF 18

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 30
OverlapBoth water-based; silicone high vs moderate

Where to buy 25 Ocean Park

Best price
$32SephoraSephora
Costs $20.01 more

Your shade $11.99 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.