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Fit Me Dewy + Smooth Foundation Warm Nude dupes and alternatives Maybelline

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Light

The equivalent shade and the most similar foundation overall.

The match
Smashbox
Light
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Light coverage
Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
76
Wear (Wear & performance)
60
Skin (Skin suitability)
76
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $29.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NO 6
    Shade match 88
    $51.50Ulta BeautyUlta BeautyCosts $39.51 more

    Matches: Near-identical swatch colourSame light coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    76

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No SPF

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $52SephoraSephoraCosts $40.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $39.50SephoraSephoraCosts $27.51 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: very light warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  4. #5 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light Warm
    Shade match 93
    $16Ulta BeautyUlta BeautyCosts $4.01 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Slightly deeperMatte rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    42
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Medium rather than light coverage · No SPF

    Medium confidence· Digital match

    View match
  5. #6 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Light Cool
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Full rather than light coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    51
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than light coverage · No SPF

    Retailer shade note: light beige with pinky- peach undertone for light skin

    Medium confidence· Digital match

    View match
  6. Shade match 94
    $22Ulta BeautyUlta Beauty(product price)Costs $10.01 more

    Matches: Very close colourSame warm undertone

    Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $39.50SephoraSephoraCosts $27.51 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: very light neutral skin with subtle yellow undertones

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $54Ulta BeautyUlta Beauty(product price)Costs $42.01 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  9. #10 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    50 Golden Beige
    Shade match 95
    $18.99Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/normal skin

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    66
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 93
    $16.99Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/normal skin

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/normal skin

    Retailer shade note: light warm

    Medium confidence· Digital match

    View match
  11. #12 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    45 Golden Vanilla
    Shade match 94
    $18.99Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/normal skin

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    66
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Warm Nude (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Very close colour
    • Fair

    $10.99

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Looks identical
    • Fair · Warm · peach undertone

    $22

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC15

    • Looks identical
    • Light · Warm · golden undertone

    $30

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1Y18

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1Y18

    • Looks identical
    • Fair · Warm · golden undertone

    $35

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Very close colour
    • Light · Warm · golden undertone

    $8

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Very close colour
    • Fair · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light, against Maybelline Fit Me Dewy + Smooth Foundation in Warm Nude. Every attribute compared, with its share of the score.

ComparedYour shadeWarm NudeClosest matchLightScore
Shade match55% of overall98
Colour98#f8c493#f9c796Looks identicalColour difference 0.8 (0 is identical)
Depth98FairFairSameDepth difference: 1.3
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same light coverage
  • Claims long-wearing
  • Both claim a lightweight feel
  • SPF 25 instead of SPF 18

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 25
OverlapBoth water-based; silicone high vs high

Where to buy Light

Match price
$41Ulta BeautyUlta Beauty
Costs $29.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.