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Fit Me Dewy + Smooth Foundation Warm Nude dupes and alternatives Maybelline

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, without talc.

  • 8 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 104W Silk

The equivalent shade: scored on colour, depth and undertone only.

The match
Make Up For Ever
104W Silk
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $37.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Light Medium 8

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Pat McGrath Labs
Light Medium 8
Depth and undertone: Fair · Warm · peach
Finish and coverage: Radiant · Medium coverage
Overall match
91out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
74
Wear (Wear & performance)
100
Skin (Skin suitability)
87
Best price
$69SephoraSephora
Costs $57.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $49SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No SPF

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No SPF

    Retailer shade note: Very fair with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    3
    Shade match 95
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No SPF

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No SPF

    Retailer shade note: FAIR TO LIGHT WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match
  3. #5 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    2
    Shade match 90
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSame radiant finishSame light coverage

    Differences: Neutral rather than warm undertoneNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · No SPF

    Retailer shade note: FAIR WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  4. #6 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 6
    Shade match 84
    $69SephoraSephoraCosts $57.01 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    74
    Wear & performance
    100
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · Contains drying alcohol · No SPF

    Retailer shade note: light with pink neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NO 6
    Shade match 88
    $51.50Ulta BeautyUlta BeautyCosts $39.51 more

    Matches: Near-identical swatch colourSame light coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    76

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No SPF

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  6. Shade match 97
    $52SephoraSephoraCosts $40.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Best Skin Ever Liquid Foundation

    17Y
    Shade match 95
    $24SephoraSephoraCosts $12.01 more

    Matches: Very close colourSame warm undertoneClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium with yellow undertones

    Medium confidence· Digital match

    View match
  8. Shade match 97
    $49SephoraSephoraCosts $37.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    55
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for light skin with warm undertones

    Medium confidence· Digital match

    View match
  9. Shade match 86
    $69SephoraSephoraCosts $57.01 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    43

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  10. Shade match 95
    $54Ulta BeautyUlta Beauty(product price)Costs $42.01 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Best Skin Ever Liquid Foundation

    13N
    Shade match 87
    $24SephoraSephoraCosts $12.01 more

    Matches: Very close colourClaims long-wearingClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Warm Nude (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Very close colour
    • Fair

    $10.99

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Looks identical
    • Fair · Warm · peach undertone

    $22

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC15

    • Looks identical
    • Light · Warm · golden undertone

    $30

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1Y18

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1Y18

    • Looks identical
    • Fair · Warm · golden undertone

    $35

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Very close colour
    • Light · Warm · golden undertone

    $8

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Very close colour
    • Fair · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 104W Silk, against Maybelline Fit Me Dewy + Smooth Foundation in Warm Nude. Every attribute compared, with its share of the score.

ComparedYour shadeWarm NudeClosest shade match104W SilkScore
Shade match55% of overall98
Colour97#f8c493#f7c592Looks identicalColour difference 0.9 (0 is identical)
Depth100FairFairSameDepth difference: 0.2
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 104W Silk.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Medium rather than light coverage
  • Fragrance is listed in the formula
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFSPF 18Not listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 8, against Maybelline Fit Me Dewy + Smooth Foundation in Warm Nude. Every attribute compared, with its share of the score.

ComparedYour shadeWarm NudeClosest overall alternativeLight Medium 8Score
Shade match55% of overall98
Colour96#f8c493#fcc697Looks identicalColour difference 1.1 (0 is identical)
Depth98FairFairSameDepth difference: 1.4
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100RadiantRadiantSameSame radiant finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 91/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 8.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Medium rather than light coverage
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 18Not listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 104W Silk

Best price
$49SephoraSephora
Costs $37.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Light Medium 8

Best price
$69SephoraSephora
Costs $57.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.