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Fit Me Matte + Poreless Foundation Creamy Beige 122 dupes and alternatives Maybelline

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, with a natural finish, without silicones.

  • 1 match has no finish listed and is not shown.

Closest shade matchClosest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 10C Ash

The equivalent shade and the most similar foundation overall.

Overall match
81out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
70
Wear (Wear & performance)
100
Skin (Skin suitability)
40
Shade match
85out of 100
Colour
99
Depth
99
Undertone
45
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $38.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Creamy Beige 122 (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Very close colour
    • Fair

    $10.99

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N0

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $34

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    240

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 240

    • Looks identical
    • Fair · Warm · yellow undertone

    $30

  4. NARS Soft Matte Complete Concealer

    Tiramisu

    NARS Soft Matte Complete Concealer, shade Tiramisu

    • Looks identical
    • Light · Neutral undertone

    $36

  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    2 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 2 Fair

    • Looks identical
    • Fair · Neutral undertone

    $36

  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm

    • Very close colour
    • Fair · Warm · yellow undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 10C Ash, against Maybelline Fit Me Matte + Poreless Foundation in Creamy Beige 122. Every attribute compared, with its share of the score.

ComparedYour shadeCreamy Beige 122Closest match10C AshScore
Shade match55% of overall85
Colour99#f1c6a9#f2c7abLooks identicalColour difference 0.4 (0 is identical)
Depth99FairFairSameDepth difference: 0.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone45Neutral · neutral goldenCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, oilyNormal, combination, sensitiveBoth marketed for normal skin
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 10C Ash.

Same or better

  • Near-identical swatch colour
  • Same medium coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly cooler undertone
  • Natural finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy 10C Ash

Best price
$50SephoraSephora
Costs $38.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.