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Fit Me Matte + Poreless Foundation Deep Golden 368 dupes and alternatives Maybelline

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

  • Light0
  • Medium0
  • Full2
  • Buildable0

Finish

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Skin type

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Only showing matches with full coverage, with SPF, without fragrance.

  • 28 matches have no SPF listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 124 Sienna

The equivalent shade: scored on colour, depth and undertone only.

Shade match
92out of 100
Colour
94
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $37.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC55

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
83out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
82
Wear (Wear & performance)
48
Skin (Skin suitability)
100
Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Deep Golden 368 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Close colour
    • Deep · Neutral undertone

    $10.99

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10 W

    • Looks identical
    • Deep · Warm · golden undertone

    $32

  2. Tarte Shape Tape Full Coverage Matte Concealer

    54H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 54H deep honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    43 Medium Deep Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 43 Medium Deep Golden

    • Very close colour
    • Deep · Warm · golden undertone

    $32

  4. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 124 Sienna, against Maybelline Fit Me Matte + Poreless Foundation in Deep Golden 368. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Golden 368Closest shade matchWN 124 SiennaScore
Shade match55% of overall92
Colour94#855134#85502eVery close colourColour difference 1.6 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared38
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 81/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 124 Sienna.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Claims colour stability
  • No drying alcohol listed
  • Adds SPF 25

Different

  • Full rather than medium coverage
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC55, against Maybelline Fit Me Matte + Poreless Foundation in Deep Golden 368. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Golden 368Closest overall alternativeNC55Score
Shade match55% of overall92
Colour93#855134#8a502fVery close colourColour difference 1.7 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall48
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 83/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC55.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 15

Different

  • Full rather than medium coverage

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 124 Sienna

Match price
$49Ulta BeautyUlta Beauty
Costs $37.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC55

Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.