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Fit Me Matte + Poreless Foundation Deep Golden 368 dupes and alternatives Maybelline

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, without talc or fragrance.

  • 2 matches have no skin type listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Natasha Denona HY-GLAM Powder Foundation YN14

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$55Ulta BeautyUlta Beauty
Costs $43.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Tarte Timeless Hydrating Foundation 57G Rich Golden

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
70
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Match price
$42Ulta BeautyUlta Beauty
Costs $30.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    55 Deep Warm
    Shade match 97
    $8Ulta BeautyUlta Beauty(product price)$3.99 less (33%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    25 W
    Shade match 96
    $48SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: dark with warm undertone

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    57S Rich Sand
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Very close colourClaims a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  4. Shade match 97
    $41Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: dark deep warm

    Medium confidence· Digital match

    View match
  5. Shade match 85
    $40SephoraSephoraCosts $28.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: deep neutral

    High confidence· Digital match

    View match
  6. Shade match 97
    $48SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: for medium deep skintones with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    53 Deep Neutral
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$3.99 less (33%)

    Matches: Near-identical swatch colourSame medium coverageClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$3.99 less (33%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  9. #11 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    36W Remarkable
    Shade match 93
    $47SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    57
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  10. Shade match 93
    $48SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: for medium deep skintones with warm golden undertones

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $72Ulta BeautyUlta BeautyCosts $60.01 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No long-wear claim

    Medium confidence· Digital match

    View match
  12. #14 · RMS Beauty

    ReEvolve Natural Finish Foundation

    111
    Shade match 87
    $59Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $70Ulta BeautyUlta BeautyCosts $58.01 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No long-wear claim

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $55SephoraSephoraCosts $43.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Olive rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    52
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage

    Retailer shade note: D3 - Deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $72Ulta BeautyUlta BeautyCosts $60.01 more

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No long-wear claim

    Medium confidence· Digital match

    View match
  16. #18 · R.E.M. Beauty

    Sweetener Foundation

    deep 9 w
    Shade match 94
    $35Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin

    Retailer shade note: deep to rich with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Deep Golden 368 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Close colour
    • Deep · Neutral undertone

    $10.99

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10 W

    • Looks identical
    • Deep · Warm · golden undertone

    $32

  2. Tarte Shape Tape Full Coverage Matte Concealer

    54H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 54H deep honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    43 Medium Deep Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 43 Medium Deep Golden

    • Very close colour
    • Deep · Warm · golden undertone

    $32

  4. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona HY-GLAM Powder Foundation in YN14, against Maybelline Fit Me Matte + Poreless Foundation in Deep Golden 368. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Golden 368Closest shade matchYN14Score
Shade match55% of overall98
Colour97#855134#854e30Looks identicalColour difference 1.1 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, oilyCombinationMarketed for different skin types
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona HY-GLAM Powder Foundation in YN14.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No long-wear claim
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 57G Rich Golden, against Maybelline Fit Me Matte + Poreless Foundation in Deep Golden 368. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Golden 368Closest overall alternative57G Rich GoldenScore
Shade match55% of overall97
Colour96#855134#834e2fLooks identicalColour difference 1.2 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 57G Rich Golden.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Natasha Denona HY-GLAM Powder Foundation YN14

Match price
$55Ulta BeautyUlta Beauty
Costs $43.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Tarte Timeless Hydrating Foundation 57G Rich Golden

Match price
$42Ulta BeautyUlta Beauty
Costs $30.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.