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Fit Me Matte + Poreless Foundation Deep Golden 368 dupes and alternatives Maybelline

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with medium coverage, without talc or silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark Deep 31 Warm

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
Deep Golden 368Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Smashbox
Dark Deep 31 Warm
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
64
Wear (Wear & performance)
72
Skin (Skin suitability)
76
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $29.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · RMS Beauty

    ReEvolve Natural Finish Foundation

    111
    Shade match 87
    $59Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  2. #3 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 1W
    Shade match 95
    $24Ulta BeautyUlta Beauty(product price)Costs $12.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim

    Retailer shade note: Deepest with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Deep Golden 368 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Close colour
    • Deep · Neutral undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10 W

    • Looks identical
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    54H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 54H deep honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    43 Medium Deep Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 43 Medium Deep Golden

    • Very close colour
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 31 Warm, against Maybelline Fit Me Matte + Poreless Foundation in Deep Golden 368. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Golden 368Closest matchDark Deep 31 WarmScore
Shade match55% of overall97
Colour95#855134#835438Looks identicalColour difference 1.5 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.7
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 31 Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 16-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy Dark Deep 31 Warm

Match price
$41Ulta BeautyUlta Beauty
Costs $29.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.