Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
8 of 30 matches
Only showing matches with medium coverage, in liquid form, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $11.99 at Ulta Beauty
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $36.01 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: dark with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $28.01 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: deep neutral
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sUlta Beauty(product price)$3.99 less (33%)Matches: Near-identical swatch colourSame medium coverageClaims not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $35.01 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: deep warm
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: for medium deep skintones with warm golden undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $47.01 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim a lightweight feel
Retailer shade note: deep mahogany
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautyThe closest shade to Maybelline Fit Me Matte + Poreless Foundation Deep Golden 368 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Dark Coffee
$10.99
Tone 10 W
$32
54H deep honey
$32
43 Medium Deep Golden
$32
520W
$24
NW50
$30
C7
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 426W, against Maybelline Fit Me Matte + Poreless Foundation in Deep Golden 368. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 426W.
9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation in 55 Deep Warm, against Maybelline Fit Me Matte + Poreless Foundation in Deep Golden 368. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 55 Deep Warm.
8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 426W
SephoraYour shade $11.99 at Ulta Beauty
e.l.f. Cosmetics Soft Glam Satin Foundation 55 Deep Warm
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
