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Fit Me Matte + Poreless Foundation Espresso 380 dupes and alternatives Maybelline

Very deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation DC12

The equivalent shade: scored on colour, depth and undertone only.

Shade match
95out of 100
Colour
98
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $37.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Neutral Cool Espresso (NC-112)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
61
Skin (Skin suitability)
87
Best price
$58SephoraSephora
Costs $46.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Essence

    Foundation Stick

    350
    Shade match 89
    $6.99Ulta BeautyUlta Beauty(product price)$5 less (42%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: very deep with red undertones

    Medium confidence· Digital match

    View match
  2. #4 · Essence

    Foundation Stick

    280
    Shade match 88
    $6.99Ulta BeautyUlta Beauty(product price)$5 less (42%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Essence

    Foundation Stick

    340
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$5 less (42%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: very deep with red undertones

    Medium confidence· Digital match

    View match
  4. #6 · Essence

    Foundation Stick

    360
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$5 less (42%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $32SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for normal/oily skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for normal/oily skin · Contains listed fragrance

    Retailer shade note: neutral rich

    Medium confidence· Digital match

    View match
  6. Shade match 77
    $14.95Ulta BeautyUlta BeautyCosts $2.96 more

    Matches: Same matte finishSame medium coverageNo drying alcohol listed

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. #9 · Essence

    Foundation Stick

    370
    Shade match 82
    $6.99Ulta BeautyUlta Beauty(product price)$5 less (42%)

    Matches: Similar undertone (cool vs neutral)Same matte finishSame medium coverage

    Differences: Slightly deeperNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: very deep with cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Essence

    Foundation Stick

    320
    Shade match 80
    $6.99Ulta BeautyUlta Beauty(product price)$5 less (42%)

    Matches: Similar undertone (cool vs neutral)Same matte finishSame medium coverage

    Differences: Slightly lighterNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Neutral
    Shade match 84
    $52SephoraSephoraCosts $40.01 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    87
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Amazonian Clay Blurring Powder Foundation

    59N Mahogany Neutral
    Shade match 76
    $40SephoraSephoraCosts $28.01 more

    Matches: Similar undertone (cool vs neutral)Same matte finishSame medium coverage

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    87

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim a lightweight feel

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    20N Ventura
    Shade match 91
    $36SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishNot marketed for normal/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    53
    Wear & performance
    87
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Not marketed for normal/oily skin

    Retailer shade note: Rich Neutral

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Maracuja Juicy Glow Tint

    59N Rich Neutral
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Similar undertone (cool vs neutral)Same medium coverageClaims a blurring effect

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    87
    Skin suitability
    76

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Light Reflecting Foundation

    Anguilla
    Shade match 77
    $55SephoraSephoraCosts $43.01 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Slightly deeperNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: D7 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 77
    $32SephoraSephoraCosts $20.01 more

    Matches: Similar undertone (cool vs neutral)Same medium coverageBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishNot marketed for normal/oily skin

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Not marketed for normal/oily skin · Contains listed fragrance

    Retailer shade note: cool ebony

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Espresso 380 (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Nearest in this range
    • Deep · Neutral undertone

    $10.99

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    52 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $32

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Very close colour
    • Very deep

    $12

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $35

  4. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Close colour
    • Very deep · Cool undertone

    $30

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Close colour
    • Very deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in DC12, against Maybelline Fit Me Matte + Poreless Foundation in Espresso 380. Every attribute compared, with its share of the score.

ComparedYour shadeEspresso 380Closest shade matchDC12Score
Shade match55% of overall95
Colour98#5a4036#5a3f34Looks identicalColour difference 0.6 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, oilyNormalBoth marketed for normal skin
Overall match 78/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in DC12.

Same or better

  • Near-identical swatch colour
  • Similar undertone (cool vs neutral)
  • Same medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Radiant finish instead of matte
  • Not marketed for oily skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, low silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs low

Why the closest overall alternative works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Cool Espresso (NC-112), against Maybelline Fit Me Matte + Poreless Foundation in Espresso 380. Every attribute compared, with its share of the score.

ComparedYour shadeEspresso 380Closest overall alternativeNeutral Cool Espresso (NC-112)Score
Shade match55% of overall89
Colour83#5a4036#58382dClose colourColour difference 3.2 (0 is identical)
Depth92Very deepVery deepSameDepth difference: 3.8
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100Neutral · neutral pinkNeutral · neutral pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Cool Espresso (NC-112).

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation DC12

Best price
$49SephoraSephora
Costs $37.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Neutral Cool Espresso (NC-112)

Best price
$58SephoraSephora
Costs $46.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.