Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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5 of 31 matches
Only showing matches in liquid form, without coconut oil, alcohol denat or talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $11.99 at Ulta Beauty
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $26.01 moreMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Olive rather than warm undertone
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: warm olive
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Olive rather than warm undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: warm olive
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyThe closest shade to Maybelline Fit Me Matte + Poreless Foundation Golden 312 (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
030 Honey
$10.99
330
$30
Sucre D'orge
$36
8.5 Medium-Tan
$36
NC25
$30
Golden
$12
141
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Sephora Collection Best Skin Ever Liquid Foundation in 20Y, against Maybelline Fit Me Matte + Poreless Foundation in Golden 312. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Best Skin Ever Liquid Foundation in 20Y.
7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Jane Iredale Beyond Matte Liquid Foundation in M7, against Maybelline Fit Me Matte + Poreless Foundation in Golden 312. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jane Iredale Beyond Matte Liquid Foundation in M7.
5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Sephora Collection Best Skin Ever Liquid Foundation 20Y
SephoraYour shade $11.99 at Ulta Beauty
Jane Iredale Beyond Matte Liquid Foundation M7
Ulta BeautyYour shade $11.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
