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Fit Me Matte + Poreless Foundation Golden 312 dupes and alternatives Maybelline

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage, without talc.

Closest shade match: Huda Beauty Easy Blur Natural Airbrush Foundation Dulce De Leche 350G

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Golden 312Change shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Huda Beauty
Dulce De Leche 350G
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Natural · Buildable coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
Costs $25.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F8.5NW

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Golden 312Change shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Revolution Beauty
F8.5NW
Depth and undertone: Light medium · Warm
Finish and coverage: Matte · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
80
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
Costs $2.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Amaretti 310G
    Shade match 96
    $37SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage

    Retailer shade note: Medium skin with golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Baklava 340G
    Shade match 95
    $37SephoraSephoraCosts $25.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    87

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage

    Retailer shade note: Medium skin with a neutral-golden undertone

    Medium confidence· Digital match

    View match
  3. #5 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Macchiato 400G
    Shade match 93
    $37SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage

    Retailer shade note: Medium-Tan skin with a peachy-golden undertone

    Medium confidence· Digital match

    View match
  4. #6 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9.2N
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)Costs $2.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cream Puff 260W
    Shade match 92
    $37SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage

    Retailer shade note: Light-Medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 94
    $19.99Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    52
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Buildable rather than medium coverage

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Golden 312 (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Looks identical
    • Light medium · Warm undertone

    $30

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Looks identical
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC25

    • Looks identical
    • Light medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    141

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 141

    • Very close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Dulce De Leche 350G, against Maybelline Fit Me Matte + Poreless Foundation in Golden 312. Every attribute compared, with its share of the score.

ComparedYour shadeGolden 312Closest shade matchDulce De Leche 350GScore
Shade match55% of overall97
Colour96#eaac74#e4aa73Looks identicalColour difference 1.2 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Dulce De Leche 350G.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F8.5NW, against Maybelline Fit Me Matte + Poreless Foundation in Golden 312. Every attribute compared, with its share of the score.

ComparedYour shadeGolden 312Closest overall alternativeF8.5NWScore
Shade match55% of overall94
Colour91#eaac74#e4af7dVery close colourColour difference 2.2 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 90/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F8.5NW.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Huda Beauty Easy Blur Natural Airbrush Foundation Dulce De Leche 350G

Best price
$37SephoraSephora
Costs $25.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F8.5NW

Match price
$14Ulta BeautyUlta Beauty
Costs $2.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.