Medium light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
8 of 32 matches
Only showing matches with medium coverage, without talc, alcohol denat, fragrance or coconut oil.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta Beauty
Macy's$38View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $46.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Contains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: Medium to Dark, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$3.99 less (33%)Matches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $4.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $40.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $43.01 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone
High confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $29.01 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: medium tan warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Near-identical swatch colourSame medium coverageClaims not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish
Retailer shade note: medium (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraThe closest shade to Maybelline Fit Me Matte + Poreless Foundation Golden Caramel 332 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
030 Honey
$10.99
2Y36
$35
Dune 7.5
$39
Medium Neutral
$8
9.5 Tan
$36
Deep Chestnut
$8
NC30
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kylie Cosmetics Natural Blur Powder Foundation in 8W, against Maybelline Fit Me Matte + Poreless Foundation in Golden Caramel 332. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kylie Cosmetics Natural Blur Powder Foundation in 8W.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
