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Fit Me Matte + Poreless Foundation Ivory 115 dupes and alternatives Maybelline

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free13No drying alcohol10Vegan7Cruelty-free6Oil-free1With SPF2Mineral2

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13 of 31

Only showing matches with full coverage, without talc or fragrance.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Unleashia Satin Wear Healthy-Green Cushion Foundation 14N Rosy Cheeks

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Ivory 115Change shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Unleashia
14N Rosy Cheeks
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Shade match
94out of 100
Colour
90
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24Ulta BeautyUlta Beauty
Costs $12.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 3W1 Tawny

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Ivory 115Change shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Estée Lauder
3W1 Tawny
Depth and undertone: Fair · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
91
Wear (Wear & performance)
74
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $40.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    4N1 Shell Beige
    Shade match 89
    $52Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    08N Light
    Shade match 92
    $24SephoraSephoraCosts $12.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for oily skin

    Retailer shade note: light, neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Ivory
    Shade match 94
    $12.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC16
    Shade match 88
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: light beige with peachy undertone for light skin

    Medium confidence· Digital match

    View match
  5. #7 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Fair 10 Warm
    Shade match 91
    $42SephoraSephoraCosts $30.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: for very fair warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F0.3W
    Shade match 92
    $8Ulta BeautyUlta Beauty(product price)$3.99 less (33%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  7. #9 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    1N00 Alabaster
    Shade match 92
    $45SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    52
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: very fair skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    3F
    Shade match 91
    $47SephoraSephoraCosts $35.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    91
    Finish & visual result
    52
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for normal skin

    Retailer shade note: fair with warm-golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Super Stay Lumi-Matte Foundation

    120
    Shade match 84
    $15.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    45
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    120N
    Shade match 89
    $53SephoraSephoraCosts $41.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Fair with Peachy Undertones

    Medium confidence· Digital match

    View match
  11. #13 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    18C Seashell
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)Costs $12.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a lightweight feel

    Differences: Natural rather than matte finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No long-wear claim

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Ivory 115 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    015 Light

    Maybelline Fit Me Natural Finish Concealer, shade 015 Light

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0N1

    • Looks identical
    • Very fair · Neutral undertone

    $34

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    2 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 2 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Fair

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Fair

    • Looks identical
    • Very fair

    $12

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    280

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 280

    • Very close colour
    • Fair · Neutral undertone

    $30

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 14N Rosy Cheeks, against Maybelline Fit Me Matte + Poreless Foundation in Ivory 115. Every attribute compared, with its share of the score.

ComparedYour shadeIvory 115Closest shade match14N Rosy CheeksScore
Shade match55% of overall94
Colour90#fed1b4#f5d0b6Very close colourColour difference 2.3 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.5
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 81/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 14N Rosy Cheeks.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 30

Different

  • Natural finish instead of matte
  • No long-wear claim

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 3W1 Tawny, against Maybelline Fit Me Matte + Poreless Foundation in Ivory 115. Every attribute compared, with its share of the score.

ComparedYour shadeIvory 115Closest overall alternative3W1 TawnyScore
Shade match55% of overall90
Colour90#fed1b4#f6cdadVery close colourColour difference 2.3 (0 is identical)
Depth96Very fairFairCloseDepth difference: 2.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyCombination, normal, oilyBoth marketed for normal/​oily skin
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 3W1 Tawny.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Unleashia Satin Wear Healthy-Green Cushion Foundation 14N Rosy Cheeks

Best price
$24Ulta BeautyUlta Beauty
Costs $12.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 3W1 Tawny

Match price
$52Ulta BeautyUlta Beauty
Costs $40.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.